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'Pirates' Hauls in $132M in Record Debut

Sun Jul 9, 2006 1:25 PM EDT
entertainment, pirates, disney, box-office, johnny-depp, dead-man, jack-sparrow, potc
David Germain, AP Movie Writer

U.S. actor Johnny Depp, center, U.S. film producer Jerry Bruckheimer, left, and British actor Orlando Bloom attend the screening for the French premiere of their latest movie "Pirates of the Caribean: Dead Man's Chest," in Paris, Thursday July 6, 2006. (AP Photo/Remy de la Mauviniere)

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  • David Germain's Column, All of Newsvine
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  • Regions: United States , Japan , Canada , Los Angeles
  • Public Discussion (18)
bmvaughn

WOW! That's amazing. Especially after the all-time best 1-day record and all-time best opening day record.

I have to say, I'm not surprised. It recaptures all of the same lighthearted drama that was in the first film.

  • 3 votes
Reply#1 - Sun Jul 9, 2006 1:50 PM EDT
yaag

Good for Depp & co. He seems to know what he's doing.

    Reply#2 - Sun Jul 9, 2006 1:56 PM EDT
    csbaron

    It seems the piracy has not quite killed Hollywood. I don't want to hear anymore complaints about how the industry is hurting.

    • 9 votes
    Reply#3 - Sun Jul 9, 2006 3:26 PM EDT
    bmvaughn

    In this case, piracy helped Hollywood.

    • 7 votes
    #3.1 - Sun Jul 9, 2006 4:46 PM EDT
    ...T-BONEDeleted
    Daniel Hollister

    The industry as a whole IS hurting. This particular film broke all sorts of records, yes. The industry as a whole is down overall year after year.

    • 1 vote
    #3.3 - Mon Jul 10, 2006 1:41 AM EDT
    Daniel Hollister

    I just want to clarify before I get attacked... I'm not saying piracy has anything to do with this. I do blame quality, as well.

    All I am saying is that by looking at the numbers, Hollywood IS indeed losing money year over year. And while I cannot say that piracy has affected this, just on a personal level as a filmmaker myself, I think piracy is still a dumb thing to do.

    • 2 votes
    #3.4 - Mon Jul 10, 2006 1:43 AM EDT
    Kirsten Spitzner

    I'll agree with the quality issue, if hollywood made movies I wanted to watch and the local big box theaters would show art and foreign films, they both would be making much more money off of me. This movies counts as one I will pay to go see.

      #3.5 - Mon Jul 10, 2006 8:43 AM EDT
      Brian Ford

      All I am saying is that by looking at the numbers, Hollywood IS indeed losing money year over year. And while I cannot say that piracy has affected this, just on a personal level as a filmmaker myself, I think piracy is still a dumb thing to do.

      What numbers are those? Hollywood almost -always- has a record year. Last years numbers looked bad because the previous year looked so good due to The Passion of the Christ which made almost all of it's money off of people who -never- go see movies.

      • 1 vote
      #3.6 - Mon Jul 10, 2006 9:38 AM EDT
      Reply
      David Babylon

      This film was phenomenal. This just goes to show you people still go to the movies. Hollywood just has to make a film worth seeing. Pirates 2 is a perfect example of that. It deserves the box office record.

      • 5 votes
      Reply#4 - Sun Jul 9, 2006 5:19 PM EDT
      Daniel Hollister

      Fully agreed.

      • 1 vote
      #4.1 - Mon Jul 10, 2006 1:45 AM EDT
      Reply
      Stephen Caver

      That's awesome for Johnny. Just goes to show that you can be a great actor without selling your soul to hollywood and still make a huge impact. Three cheers for pirates!

        Reply#5 - Sun Jul 9, 2006 7:28 PM EDT
        Brian Ford

        I second any notion that this should put to rest any of the belly-aching about the 'box-office slump' of '05. (Even though it was a myth that should have never been taken seriously in the first place.)

        I agree that this movie deserved the reception it got as it may just be one of the better "family" adventure films I've seen in a long time.

        Unfortunately, I do not believe for a second that this good news will end the MPAA silliness regarding (movie) piracy. It just goes to show that if they focus on the right kind of piracy -- we'll come out to the movies. (My wife and I -did- go to a movie theater that forbids kids 1-5 and only permits kids through 16 with an adult. The young kid that sat behind us was hilarious as she asked questions about the movie at just the right parts.)

        • 2 votes
        Reply#6 - Sun Jul 9, 2006 7:38 PM EDT
        vas

        Has anyone done an inflation adjusted comparison of movie performance. Even better, simple ticket sales would be a more apples-to-apples. While I'm sure this movie is great entertainment (haven't seen it yet, but will), I can't see it as the most popular movie of all time.

        • 1 vote
        Reply#7 - Sun Jul 9, 2006 8:12 PM EDT
        Brian Ford

        Well -- opening weekend performance has never meant anything in terms of "popularity". It really depends on what you mean by popular, anyway.

        If you mean -- it had a heck of a lot of good buzz resulting from the exceptional critical and audience reception of the first one -- that's built in popularity. Even though it was deserved in this case it has little to do with the quality of the movie and more to do with the quality of the last movie.

        If you mean -- how does it stack up against other movies that have withstood the test of time -- that's lasting popularity and we can't really know that until it's either stood the test of time -- or not. Still, blockbuster movies almost always shoot to the top of the imdb top 250 for a couple of weeks before settling in at their proper position.

        But, as Roger Ebert would say: It stacks up very well to other movies in it's genre. Is it better than say -- Princess Bride? I would wager not by a long shot. Still -- it's an above average adventure movie that will stand up to repeat viewings and that means that it's temporary fresh rating is justified.

        • 2 votes
        #7.1 - Sun Jul 9, 2006 8:49 PM EDT
        bmvaughn

        Even better, simple ticket sales would be a more apples-to-apples.

        One should adjust for national population as well... this would move you from apples-to-apples to Braeburns-to-Braeburns :)

        Simple ticket sales for 1939's Gone With The Wind were $191M in it's first box-office run. With ticket prices less than $0.36, this means approximate ticket sales of 500M. Since the 1939 population was about 130M, this means a 3.85 ticket-to-citizen ratio.

        Compare this to 1977's Star Wars which had a take of $460M domestically with average ticket price of $2.23. That means approximate ticket sales of 200M. The population of the US at the time was ~220M, so that means a .91 ticket-to-citizen ratio.

        Using pure ticket numbers, GWtW would show a 2.5-to-1 advantage over SW. Adjusting for population growth, it's closer to 4.25-to-1.

        I expect the nit-pickers when it comes to my approximations. Please be kind.

        • 2 votes
        #7.2 - Sun Jul 9, 2006 11:51 PM EDT
        bmvaughn

        Shoot.. I used inflation-adjusted and non-inflation-adjusted numbers. Rookie mistake.

        If anyone else would like to try their hand at better estimations, please be my guest. That said, I stand by my argument that adjusting for national population would provide a closer comparison.

        • 1 vote
        #7.3 - Sun Jul 9, 2006 11:54 PM EDT
        Reply
        KurticusMaximus

        Movie ticket sales are down because tickets cost $8-$10 just to get through the door, not because of piracy. Popcorn and a soda costs another $10 at least, assuming you're buying for one person. Two people going to watch a movie are spending $40-$50.

        Piracy has almost nothing to do with it, unless we're talking about the Chinese market. Here in America, the people pirating movies are college kids and twentysomethings, and they're still going to theaters too. Movie theater ticket sales are down because I can spend $6 a month at Netflix and rent as many movies as I want, and because home theater technology is rapidly making watching from your sofa almost as visually impressive as a theater. $6 gets me a new movie for every Saturday night of the month. A 12 pack of Pepsi for $4, and a box of popcorn for another $4, and I have four movie nights for two people for around $15. That would cost somewhere around $150 at a theater. That means watching from home (where you control the temperature, volume, and can wear your pajamas) costs 1/10th what it costs to go to a theater (where you'll have to find and pay for a babysitter for the night, can't control the temperature or volume, and will be subjected to popcorn slathered in artificial butter and a potentially experience-ruining audience). Is it really a surprise that people are staying home?

        The movie industry is in shambles because they refuse to accept that fact that times change, and it's time to change their business model. You can't charge $10 per ticket, or $20 per DVD, and expect people to just keep on shelling it out, especially if you're just going to keep regurgitating remakes and sequels.

        • 1 vote
        Reply#8 - Mon Jul 10, 2006 10:50 AM EDT
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