Apple Poised to Enter the Movie Business

Apple Computer CEO Steve Jobs, left, shakes hands with Disney CEO Bob Iger, left, during announcement at an Apple event in San Francisco, Tuesday, Sept. 12, 2006. Apple Computer, which pioneered the online distribution of music and television shows, appears poised to jump into the movie business. (AP Photo/Paul Sakuma)
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- Public Discussion (14)
If anyone wants to keep up with the story as it happens, (although it's probably over now), iLounge is doing an update every 5 minutes while sitting in at the show.
Updates to iPods, a new version of iTunes, movie downloads for fairly cheap, and the ever-present "one more thing" being a box that allows you to watch your downloaded movies (or video podcasts, or whatever) on your television. It even has HDMI support.
This isn't too shabby a set of announcements. Much better than their last few that have been met mostly with shrugs and comments like "that was it?"
- 1 vote
On your television? Wow, that's huge.
"Apple is in your den now," says Jobs. "Apple is in your living room. Apple is in your car. Apple is in your pocket."
Jobs then went on to slip up with his wording, revealing their evil master scheme. "Apple is in your bedroom. Apple is in your bathroom. Apple watches you wherever you are. Apple shows you what you need to see. Apple is a benevolent ruler. Apple only harms those that threaten the sanctity of Apple. Apple is in your mind. You love Apple."
- 3 votes
Apple watches when you sleeping, and knows when you're awake. Apple knows if you've been bad or good, so be good for goodness sake! Or...wait....got distracted.
- 2 votes
Rukh, given that standard TV resolution is 512 x something I can't recall, 640x480 should be more than adequate. Not hi-def, but it should be good enough for regular TV.
- 1 vote
It's also probably safe to assume that this is just the beginning as far as integration with television. This is a smart move on Apple's part.
- 2 votes
Yup yup, it's interesting stuff for sure. I do most of my movie/tv watching on a computer monitor anyway (granted at a fairly high resolution, but still physically fairly small at 17"), so this is good news for sure :D
- 2 votes
The iTV set top box supports HD but the online content isn't HD yet. Suffice to say, you *can* get HD with this thing, it just won't be from the 'Net (yet).
Which makes sense, because an average HD movie is, what, 20gb?
- 3 votes
Yeah, not sure about the average size for an HD movie, but I think "big" just about covers it. :P
- 1 vote
Suffice to say, you *can* get HD with this thing,
The interesting thing is how Apple is able to stream HD quality - 8011g (Airport Extreme) streams up to 54Mbps - not nearly enough for hi-def. The new high speed standards (200Mbps +, 8011n) won't be agreed for at least another year so Apple will be at the forefront again. All round a very cool thing.
- 2 votes
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