RadioShack to Offer Free Online Training
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I believe this to be a bad idea by RadioShack and I'm not a fan of their business practices. I think laying off 400 people by e-mail is probably the worst thing you can do for your image. RadioShack should consider trying to restore their image rather then trying to teach customers about their products.
Bad idea only because of the timing.
- 2 votes
Scott, I certainly agree with your feelings about RadioShack's business practices, especially with regards to their employment policies. However, I think this move is actually a fairly decent one. As technology further entrenches itself into our daily lives, people need to be educated on what it all means and how it works. I just really hope that their screening process for selecting instructors is more rigorous than their store (and executive) hiring practices have been in the past.
- 2 votes
No doubt. Hey look, I have a degree in Digital Media. I know how to build these programs these people are going to be working with. The bottom line isn't the move so much as it is the timing.
I agree with everything you have said as well, my main nerve is the timing of this incident. I can certainly understand the importance though.
I understand the motive behind this training, but I don't know if it's going to be as successful as they're hoping. The execs at Radio Shack are basically attempting to revive a dying entity. I gave up trying to buy from RS years ago after countless experiences of being frustrated with the workers' incompetence. I had questions, they didn't have answers.
I've switched completely to BestBuy for anything I may need electronic in nature. I suppose there's probably a few things that RS has that BestBuy doesn't, but for those few things I can find somewhere else to get them.
I suppose there's probably a few things that RS has that BestBuy doesn't...
The only thing I can think of were the great deals when their local store closed. Unfortunately, that's come to pass and they no longer have anything of interest to me.
Best Buy is easily the way to go. As I said in an earlier post, I think Radio Shack has MUCH bigger problems then how to educate their consumers on their products. Shaping up their image is something that should be of first priority.
By the way, in order to educate your consumers on products, doesn't your staff need to know the answers first?
A PR move that is made senseless.
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