eBay described its move as a test to see whether it could get more bang for its buck if it increased its spending on other search engines, including Yahoo, IAC/InterActiveCorp.'s Ask.com and Microsoft Corp.'s MSN.
Thats really stupid IMO based on my PPC experience on these sites. These sites do not generate traffic at all. Google by far generates way more traffic that any other sites. I guess Ebay will soon realise that.
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