Candidates and Voters to Converse Online

Why? If a person is watching MTV, I really doubt the elections are on their mind. I know that's a broad generalization, but MTV isn't all that politically oriented, even though it pretends to be. Unless you count drama as politics.

I feel like at least MTV is trying to find a way to target election news to their main audience. Sad as it may be, I'm sure that there are plenty of people close to or at voting age that are more likely to log onto MySpace or watch MTV than CNN.

I think this is a great use of social networking and reaching younger audiences in the places they like to be. They are more likely to participate through this medium that an archaic one of voicing their opinion through calling in and waiting to say a comment or ask a question. This is instant participation and all parties involved should be commended for taking this approach.

Are we really breaking new ground here, or is this actually an unimaginative use of social networking sites? This is basically a very traditional format, with questions filtered in a very traditional way, broadcast on a very traditional medium. The only novel aspect is the way in which questions are contributed to the programme. Is that really an important innovation? Does that really change anything?