Amazon.com CEO promotes Kindle reader in shareholder letter

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SEATTLE — Amazon.com Inc.'s Kindle has arrived. Again.

Amazon's $399 electronic book reader debuted in November but sold out almost immediately. Since then, Amazon has been bullish about customer demand but has declined to reveal how many back orders it has taken for the device.

Now, the Web retailer appears to have sorted out its supply chain and manufacturing holdups. Not only is the Kindle back in stock online, it was the sole subject of Chief Executive Officer Jeff Bezos' annual letter to shareholders.

In the letter, filed Friday with the Securities and Exchange Commission, Bezos trumpeted the Kindle's advantage as a "purpose-built reading device," as opposed to smart phones and laptops, which he said encourage "information snacking" and short attention spans.

"We hope Kindle and its successors may gradually and incrementally move us over years into a world with longer spans of attention," he wrote.

Bezos also wrote that Amazon's vision for the Kindle is that it will make "every book ever printed in any language all available in less than 60 seconds."

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On the Net:

http://www.amazon.com/kindle

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{"commentId":1709624,"authorDomain":"biggerthebetter"}

I love my Kindle...there's nothing like finding yourself faced with a line, or a long wait (doctor's office, etc.) and being able to pull out your Kindle and download a book on the spot. 99 cent classics? I'm there! Books that sell for 15, 20, 25 dollars going for 9.99 or less? Hell yeah!

My little daughter spent a few days in the hospital last week. When she slept, I read. When I finished a book, I downloaded a new one or read one of my automatic magazine subscriptions.

I'm not sure how my husband can top the Kindle birthday gift next year!

{"commentId":1709624,"threadId":"252358","contentId":"1439576","authorDomain":"biggerthebetter"}
  • 2 votes
Reply#1 - Sat Apr 19, 2008 12:58 AM EDT
{"commentId":1712171,"authorDomain":"figuresofstick"}

hehe Sounds like you are extremely happy with your Kindle. I haven't had a chance to use one yet :( Not sure if they're usable here in Australia yet or not.

{"commentId":1712171,"threadId":"252358","contentId":"1439576","authorDomain":"figuresofstick"}
  • 1 vote
#1.1 - Sat Apr 19, 2008 9:01 PM EDT
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