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New York Times taps digital ad exec to lead About.com

Thu Jun 12, 2008 9:54 AM EDT
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Associated Press
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NEW YORK — The New York Times Co. has named digital advertising executive Cella Irvine to lead the company's online consumer guide and information service, which includes About.com.

Irvine had most recently been chief administrative officer of Digitas Inc., a digital marketing company. She replaces Scott Meyer, who departed March 6.

Irvine will lead the Times' About Group, which includes About.com, ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com. She will report to Martin Nisenholtz, the company's head of digital operations.

© 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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FDBryant3

I didn't know New York Time owned About.com.

    Reply#1 - Thu Jun 12, 2008 10:55 AM EDT
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