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SAN FRANCISCO — Yahoo has hired Internet search leader Google to sell some online ads in hopes of boosting its profit.
The Sunnyvale-based company announced the plans late Thursday after its stock plunged 10 percent on news that its efforts to revive takeover talks with Microsoft had hit a dead end.
Yahoo Inc. is now counting on Google Inc.'s superior moneymaking system to appease its angry shareholders as it tries to fend off a shareholder mutiny being led by activist investor Carl Icahn.
By using Google's superior advertising technology, Yahoo believes it can boost its annual cash flow by $250 million to $450 million in the first year of the deal.
The partnership could last up to 10 years if it can win antitrust approval.
© 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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 | Yahoo hires Google to sell some online ads | CNN | Thu Jun 12 | 0 |
 | Yahoo seeks Google's aid after Microsoft talks die | Associated Press | Thu Jun 12 | 3 |
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