Log In | Register
1 Comment
Printadvertisement
NEW YORK — AOL on Tuesday launched new sites on personal finance and photography as part of its bid to grow advertising opportunities by serving niche audiences.
The new WalletPop expands on an existing site of the same name by adding alerts on the latest deals and moneysaving tips, along with answers to reader-submitted questions. Pixcetera, meanwhile, is devoted to high-quality professional photography.
Like many other niche sites AOL has launched in recent months, WalletPop and Pixcetera play down the AOL brand, which has long been associated with dial-up Internet access for the masses despite efforts to transform the company into an advertising business.
AOL is creating scores of specialty sites — breaking away from a one-size-fits-all model and letting each set its own design and editorial tone — as part of efforts to draw additional advertising the company crucially needs to offset plunging revenue from its shrinking base of Internet access subscribers.
WalletPop aims to address "the money matters of real people, such as debt management, finding the best deals, saving, retirement, insurance, mortgages, banking, taxes and more," said Marty Moe, an AOL senior vice president.
Pixcetera seeks to aggregate thousands of professional images and galleries now spread across various AOL sites. The site will include recommendations for taking better pictures and comments on trends in photography.
AOL, a unit of Time Warner Inc., is offering both for free.
© 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2 Votes- Enjoy this article? Help vote it up the 'Vine.
Published to:
- Associated Press's Column, All of Newsvine
- Groups: none
- Regions: New York
- Public Discussion (1)
What's this?
Who's leading the conversation?
This visualization below allows you to see the impact that each user
has on the current conversation.
The top row contains the group of users who have had the most impact, the 2nd
row the group of users who have had the 2nd most impact (et cetera).
Users with similar impact are grouped together, and the average score of the group
is shown to the left of the group. The author of the article is also shown on the
left, in their corresponding group.
Each user's score is based on the number of comments the user has made plus the
number of votes their comments have received. The scores are calculated relative
one another, so while their absolute value is not particularly important, their
relative difference does indicate a larger difference in impact on the conversation.
1.5
{"commentId":2196959,"authorDomain":"fdbryant3"}
I wonder if Pixcetera is an expansion of AOL Pictures. I'm guessing not though.
{"commentId":2196959,"threadId":"313359","contentId":"1667287","authorDomain":"fdbryant3"}
- 1 vote
#1 - Tue Jul 15, 2008 12:39 PM EDT{"canLink":false,"threadId":"313359","isPrivate":false}
You're in Easy Mode. If you prefer, you can use XHTML Mode instead. |
As a new user, you may notice a few temporary content restrictions. Click here for more info.
Start Tracking
Stop TrackingCOMPANY STUFF:
LEGAL STUFF:
- © 2005-2009 Newsvine, Inc. |
- Newsvine® is a registered trademark of Newsvine, Inc. |
- Newsvine is a property of
