A look at Anheuser-Busch's sports marketing

Wed Jul 16, 2008 5:01 PM EDT

A look at Anheuser-Busch's sponsorship and involvement in sports:

BEIJING OLYMPICS 2008: Budweiser is the official international beer sponsor of the games, and official beer sponsor of the National Olympic Teams in 25 countries; Anheuser-Busch is the exclusive alcohol and non-alcohol, malt-based beverage of the telecast on NBC, Telemundo and cable properties.

FOOTBALL (AMERICAN): Budweiser and Bud Light are the official beer sponsors of 28 National Football League teams, and Budweiser is the official beer sponsor of the National Football League in Canada; Anheuser-Busch holds exclusive alcohol beverage and non-alcohol, malt-based beverage sponsor rights for the Super Bowl telecast through 2012; and exclusive alcohol beverage and non-alcohol, malt-based beverage sponsor of the Bowl Championship Series through 2010.

FOOTBALL (SOCCER): Budweiser and Bud Light are the official beer sponsors of Major League Soccer and each of its 13 teams; Budweiser is the official beer sponsor of the 2010 FIFA World Cup in South Africa and the 2014 World Cup in Brazil.

BASEBALL: Budweiser and Bud Light are the official beer sponsors of Major League Baseball and 26 teams; Budweiser is the official beer sponsor of Major League Baseball in Panama.

BASKETBALL: Bud Light is the official beer sponsor of the National Basketball Association and 26 teams; Budweiser is the official beer sponsor of the National Basketball Association in China, and Bud Light is the sponsor for that association in Mexico.

GOLF: Michelob is the official sponsor of the PGA Tour and the Champions Tour, and golfer Sergio Garcia; Michelob Ultra is the official sponsor of the LPGA and golfers Lorie Kane, Grace Park and Natalie Gulbis.

HOCKEY: Bud Light is the official beer sponsor of the National Hockey League and 21 U.S. teams.

HORSE RACING: Budweiser Select is the official beer sponsor of Churchill Downs, the Kentucky Derby and Kentucky Oaks.

NASCAR: Budweiser is the official beer sponsor of the Daytona International Speedway and the Daytona 500 and the exclusive telecast rights of the Daytona 500 through 2010 on Fox; Budweiser is the primary team sponsor of Gillett Evernham Motorsports, the No. 9 Budweiser Dodge and driver Kasey Kahne.

MIXED MARTIAL ARTS: Bud Light is the official beer sponsor of the Ultimate Fighting Championship and World Extreme Cagefighting.

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Source: Anheuser-Busch

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not for very long

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#1 - Thu Jul 17, 2008 5:31 PM EDT

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A look at Anheuser-Busch's sports marketing

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