PORTLAND — Most states don't recognize gay marriage — but now Hallmark does.
The nation's largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. "Two hearts. One promise," one says.
Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions.
The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure.
"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said.
Hallmark's largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships.
Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
"When I have shopped for situations like babies or weddings for gay friends I have good luck in quirky stores," said Kathryn Hamm, president of the Web site gayweddings.com.
"But if you are just in a generic store ... the bride and groom symbol or words are in most cards," she said. "It becomes difficult to find some that are neutral but have some style."
The Williams Institute at the UCLA School of Law estimates that more than 85,000 same-sex couples in the United States have entered into a legal relationship since 1997, when Hawaii started offering some legal benefits to same-sex partners.
It estimates nearly 120,000 more couples will marry in California during the next three years — and that means millions of potential dollars for all sorts of wedding-industry businesses.
Hallmark, known more for its Midwest mores than progressive greetings, has added a wider variety lately. It now offers cards for difficulty getting pregnant or going through rehab.
It pulled a controversial card that featured the word "queer" in the punch line after it was criticized by some customers and gay magazine The Advocate last year. At any given time, Hallmark has 200 different wedding cards on the market, including some catering to interracial or inter-religious marriages and blended families.
The Greeting Card Association, a trade group, says it does not track how many companies provide same-sex cards but believes the number is expanding.
"The fact that you have someone like Hallmark going into that niche shows it's growing and signals a trend," said Barbara Miller, a spokeswoman for the association.
Rob Fortier, an independent card maker who runs his company, Paper Words, out of New York, added same-sex wedding cards to his mix after thinking about what he would want to receive.
"A lot of people think a gay greeting card needs a rainbow on it," Fortier said. "I don't want that."
But for some time, it was difficult to even find the words for what anyone wanted to say, he said.
His first card poked fun at the challenge. On the outside it featured lines that had been scratched out: "Congratulations on being committed!", "Congratulations on being unionized!" and, finally, "Congratulations on being domestically partnered!" The inside wished the couple congratulations on choosing to be together forever.
"It really comes down to language," he said.
John Stark, one of the three founders of Three Way Design in Boston, which makes gay-themed cards for occasions from adoption to weddings, has several new designs sketched out and ready.
But he has hesitated adding more wedding cards to his mix until after the November election, when California voters will decide a constitutional amendment that would again limit marriage to a man and a woman in the state.
"What is scary is to produce a marriage line and then November comes and it's recalled, then we have thousands of dollars of inventory waiting," he said.
The gay-friendly business can be challenging, companies said.
Hamm said although she has found many vendors willing to work with her company, some have asked to be removed from the Web site because of hate mail or some other backlash.
Hallmark says all of its stores can choose whether they want to add the latest offerings.
GREAT!!!!!
Yikes! I'm sorry, but gay marriages are wrong! Being Gay is wrong. Making cards to encourage this is very, very wrong!!! God did not create us to be Gay. WE are not born Gay. Gay has always been around for ages, but that doesn't make it right. Just because it's popular doesn't make it right. Just because you've had nothing but grief from the opposite sex doesn't make it right.
I feel sorry for you and I sincerely hope that your children grow up to be a little more open minded then you. I suppose it is not your fault. You were probably raised in an environment and by people who taught you to fear and revile the differences between people rather than love and respect the common bond that we all share. Please, don't take what I am saying as an insult against you. I don't know you, or what's in your heart or mind, so I can't judge you. I can only judge your actions and words. The words that you have provided are words of hatred and fear. I hope, one day, you may know what it is like to love the world around you. It is unfortunate that day is not today. Good luck on your journey. May the path you follow be one of loving joy.
You do have a point there, about "just because something's popular, doesn't make it right." However, people want to know WHY being gay is wrong. Many people don't agree with "God didn't create us to be gay" because, for one, there are people out there who don't believe in creationism. You must provide your FACTS as to why you believe being gay isn't healthy, or else people won't listen.
Steffenfamily - God did create some people as gay, which is being proven via brain scans and such, and also by how many people been gay throughout history. I mean, God doesn't make mistakes, does He? I think you're insulting your creator. I hope He forgives you for doubting His creation. I hope you never have a child who is born a hermaphrodite, because doubtless you'll blame that on Satan and sacrifice him.
Yeah. If you seriously think anyone is thinking "I wasn't going to get a gay marriage...but, y'know, now that there's a card......", we aren't living in the same universe, clearly.
Making cards to encourage this is very, very wrong!!!
You know, if there ever was a company that would have a card that actually encouraged people to get gay married, it would be Hallmark. They have a card for every occasion!
That damn Hallmark company. They print enough cards, just think of how many gays will marry. I mean, you saw how many people became fathers due to all their Father's day cards, didn't you?
Wow, have some intolerance. You are intitled to your own opinion, but it is not your place to make the decision whether or not being gay is right or wrong. The one thing in this world that's lacking is tolerance and you are enforcing that. This is not the type of world we should be living in. We may not agree with the way people live, but you don't have to live with couples that share same-sex relationships, so don't worry about it. Let them live. You're not any better than the next person. If you know so much about God and what he stands for, you'd know that god loves us unconditionally, and your judging is a contradiction of what he stands for. It's hard to understand something you don't.
We are all brothers and sisters, and should love one another. That's what this world needs,
less critisizm, and more tolerance and acceptance.
Katrix Brain scans have given definitive proof of God. That is amazing or did you mean to say some people are born gay? Some people are also born with three arms, half a body, etc... doesn't make it right.
Katrix Brain scans have given definitive proof of God.
Ha. Yeah right.
I will not buy any Hallmark cards any more!
Regardless of what your views of homosexuality are, you should still support same sex marriages. Not allowing same-sex marriage is a civil rights crisis!
What I don't understand is how Christians use the Bible as an excuse as to why members of the same-sex should not be married-- don't Christians believe that sex outside of marriage is wrong? And if they cant get married, do you think that will stop them from having sex? It just doesn't make any sense to me. Neither the Bible nor any other religious book can be used as a moral standard in a society, but sadly, many politicians use the Bible as an argument against SSM. I'm not going religion-bashing or anything; i, myself, am a devoted christian, but it is unfair to use religion as law.
But that is not the major issue here-- its about civil rights. Did you know that gays are not allowed to have conjugal visits in prisons, sometimes cannot make potentially life-saving decisions for their partners, have higher taxes than married people, and often cannot adopt children (even if the couple served as foster parents)? And this is all because of their sexual orientation. They are being punished because they choose to express love in a different way than deemed 'normal' by our society. And I hope that they are able to continue their lifestyle, no matter what close-minded people that they may come across along the way.
You are wrong and an idiot, steffenfamily.
Katrix Brain scans have given definitive proof of God.
Brain scans of people on drugs show the same thing, and I have the same definite proof of my statement as you do of yours!
I hope one of these days stories like this will not be found by clicking the "odd stories" link. It's too bad that the only reason these companies support same-sex marriage is for the $$$! If only people would support equal rights because it is the right thing to do instead of a way to pad their pockets. We might live in a better world. One step at a time, I guess.
Pretty much the only reason any business supports anything is for $$$. That is, after all, why they're a business, and not a non-profit.
Amazing how a company based in the bible belt thinks promoting same sex greeting cards would be acceptable. I'm sure it will be all over the Kansas City news tonight. You're so correct in saying it's all about the money. I wonder if they will give any of the profits to Aids Awareness organizations.
Acceptable. Hmnn. If they sell, they sell. If they don't, they don't. If there's a boycott, there's a boycott. And if there's not, there's not. Welcome to capitalism. "Acceptable" is sort of an afterthought - and doesn't mean the same thing to all people, anyway. I'm sure what Hallmark finds to be "acceptable" is profit.
Don/t buy Hallmark cards anymore!
HeavenHelpUs Rm1:27And likewise also the men, leaving the natural use of the woman, burned in their lust one toward another; men with men working that which is unseemly, and receiving in themselves that recompence of their error which was meet. Would Hallmark,anyone care to call GOD a liar
So married people who like to experiment are also going to burn in Hell, huh?
Manly men, doing manly things with other manly men
"Would Hallmark,anyone care to call GOD a liar"
Well, yeah. I mean, he has. So one would think that he is. If you don't believe it, just re-read Genesis.
Since God so clearly wrote the Bible - and it has so many contradictions - then I have to agree with you, Scubba. God is a liar. We can start with Adam and Eve's sons - and where their wives came from. Either they were from outer space, or Adam and Eve weren't the only people, or there was incest going on. Lies, National Enquirer or sin, take your pick.
I encourage those against this to email Hallmark with your complaints and encourage a boycott. They are losing me as a customer.
I doubt they'll miss you for long. It's much nicer to make a card for your wife, anyway - a storebought card is kind of sinful and unromantic. She'll appreciate your devoutness, and Hallmark won't miss your dollar per year.
I'm sure Hallmark will grieve for a significant amount of time, ls-339.
Me to!!!!!
How can they be called "marriage cards"? A marriage is a bond between man and woman. Now don't start to feel sorry for me K-Town. I think of myself as pretty open minded. But these "same sex get together cards" are the most ridiculous things I have ever seen. Hallmark...... you guys (and gals) are morons. WTF!!
Marriage is defined by law, not by God. Plenty of people who belong to other faiths still get married. We have Justices of the Peace in the United States, or haven't you noticed? Marriage was a business arrangement for rich people until fairly recently, to unite rich families, and a way to survive for poor people (if the guy was out working the fields, the woman had to keep the house and spend days washing clothes and cooking, and with the fact that she was chattel and wasn't considered to have a brain, and he was too busy to wash clothes, what other choice was there for survival)? I mean, everyone knows gay guys can't wash clothes.
Now that we're more enlightened, many hetero married couples choose not to have kids. So, I guess they aren't entitled to be married any more than these nasty gays are. And what if a married couple can't have kids or sons - in the old days, the husband would cast his wife aside, even if he was the one shooting blanks or the one giving her sons instead of daughters. That naughty chromosome! Marriage without progeny is blasphemy! Yep, I sure do wish we were back in the good old holy days .
Yeah, I'm sorry, but whoever told you that you get to tell me what "marriage" means quite clearly lied to you.
I think of myself as pretty open minded.
I think of myself as getting ready to gag at that comment.
And I meant "daughters instead of sons" above and it's too late to edit!
If you don't support gay marriage, then don't get married to someone of the same sex. It's as simple as that, right? Why waste so much time and negative energy caring about something that has NOTHING to do with you?? Pathetic, really. I say why not be happy for other happy people? Although I guess if you take the time to @!$%# about something that doesn't concern you then you probably aren't a very happy person to begin. Maybe go put your energy into that...just a thought.
Hear, hear. It isn't catching, you know. I have gay girlfriends yet I've somehow managed to avoid having sex with a woman ...
What I really can't understand is those people who think any gay person who's the same sex as they are will automatically try to f* them. I'm not conceited enough to think that every straight male I meet wants do do me, so why would I assume that gay women all want me? From knowing my gay friends, I can say the last thing they want is to hit on someone who isn't interested in them - just like heteros. Actually, heteros are worse at hitting on people who aren't interested in them.
I and my family also intend to boycott Hallmark and its subsidiaries, also I have been to their website and told them so. Just because a couple of misguided politicos have had their say does not make it right, politically or morally. Forced tolerance does NOT equate to acceptance !!!
Hey, no one is forcing tolerance on you. You can be as intolerant as you want. Hell, go out and beat up a fag right now, if you want. Just be prepared to accept the consequences. Enjoy jail, sucker.
What on Zeus' green earth are you talking about. Are you privvy to a political message sent to Hallmark by someone in Congress or something, "print a gay marriage card or else"?
And do you think anyone thought you either tolerated or accepted gay marriage before you heard of these cards? Oh no! You're against gay marriage! Same as it ever was, no?
So, remind me, why should I care? You sound like you were a lost cause before you read this thread, anyway. I'm not exactly mourning the loss, there...
Yep, all of us tolerant people are going to tie up Gerald and force him to spend $2.25 on a Hallmark card celebrating gay marriage. His civil rights are gone!
LOL, what if one of their subsidiaries sells some food Gerald and his family likes ... if he can even figure out these days what companies are part of what conglomerates ... Gerald, you'd better be prepared to subsist on homegrown food with no additives. Start digging that root cellar now.
Yes, by all means, boycott, Hallmark must be an evil company to want to provide products for people with differing beliefs than yours Master Hookway, sir. They just would be helping anyone through charity work or community service. So please boycott them, they just use their money for evil anyway.
Oh, that's called sarcasm by the way Master Hookway. Just wanted to make sure I told you as you seem so niave and secluded within your misguided world taht I thought I needed to help you out.
Can you send me their wed site so I can do the same!
Well Spiffie, it sounds like you're the one advocating violence, not I........and Chasing, no state has voted to accept "gay mariage", actually quite the contrary !
Ah, so then you apparently don't want to stand up for what you believe? Then it is you making the decision to be tolerant, after all? So glad you finally signed up for the gay agenda!
Standing up for my rights and beliefs within the law.
You're a prime example...go spend your time caring about something more useful, such as maybe becoming a tolerable open-minded, semi-decent and compassionate person? Or be a miserable pathetic jerk for the rest of your life and never stop complaining about what other people who don't know or care about you are doing with THEIR lives. What a waste.
no state has voted to accept "gay mariage", actually quite the contrary !
Standing up for my rights and beliefs within the law.
So close, and yet so far.
Yes why listen to the will of the people lets let some radical San Francisco judge decide. The Founding Fathers are doing back-flips in their graves.
I doubt it. The case in California was a state court deciding a matter of state constitutional law. The case in Massachusetts was a state court deciding a matter of state constitutional law. The founding fathers would rightly recognize such actions as appropriate in a federal system, which is the system they set up. They'd likely be applauding the way the actions occurred.
Oh sure, Howlinmad, and homosexuality is just a recent occurance, huh? Give me a break. You're closed mindedness is abhorant!
Does the name calling make you somehow feel better about yourselves ?
Not being intolerant about a characteristic in others that in no way affects me makes me feel pretty damn good about myself.
I guess someone has to.
Give me a break, this world is going to burn with all this hatred. It's all about who's right who's wrong...
BLAH, BLAH, BLAH. God forbid anyone just accepts the fact that every little step we take towards tolerance may actually make peace in this world, but we wouldn't want that now would we????!!!
People are so stuck in this mode. We really need to reprogram our thinking, ya know step out of the box.... We are all human. Put all this negative energy towards a good cause.
I don't see what's wrong with this. I think it's a good idea. I also don't see what it's anybody's business what two grown adults not only do with their penis' or vagina's, but why it is anyone's business to tell them who they love and who they may continue to love. Equality for all, no matter race, no matter sexual orientation or gender. A human is a human.
And for the record, it was considered immorally wrong and horrible for a black and a white to sit together at the same diner or on the same bus at one time.
Give me a break, this world is going to burn with all this hatred. It's all about who's right who's wrong...
BLAH, BLAH, BLAH. God forbid anyone just accepts the fact that every little step we take towards tolerance may actually make peace in this world, but we wouldn't want that now would we????!!!
People are so stuck in this mode. We really need to reprogram our thinking, ya know step out of the box.... We are all human. Put all this negative energy towards a good cause.
You can try to rationalize all you want, homosexuality is still WRONG.
You can try to rationalize all you want, homosexuality is still WRONG.
Are you the supreme lord dictator? Would you care to tell us what other things normal people do that are wrong? Who needs a Constitution when we have you?
What you or I think is wrong doesn't mean crap. We aren't God. If you're so worried about what God thinks about gays, then follow the bible and let God judge. Although, I have a funny feeling that in the afterlife, you'll be the one in trouble for being so intolerant. Jesus is crying right now because of how you fail to follow his example, but that's OK - he'll catch up with you later.
Gerald Hookway - sounds like the squeaky wheel wants to get greased!
arguing over weather homosexuality is right, wrong, or doesnt matter is FUTILE because the definition of 'right' and 'wrong' are relative to each of us.
The government cannot decide if a lifestyle is right or wrong; it should remain neutral and give equal rights to EVERYONE, not just a portion of the citizens.
However, even if you think that homosexuality is wrong, I strongly believe that you should still support same-sex marriage. seriously, it is not a religious or moral issue; it is about civil rights and having equal rights for ALL citizens.
it isnt about if you agree with their lifestyles or not. the laws on same-sex marriage in America are intended to punish gays for being gay, which we all know is wrong because a government should not have any say as to what kind of lifestyle its citizens lead.
Get over it already. If you don't have to sleep with them, what do you care who they are sleeping with????????????????????????
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