DEARBORN — General Motors' October U.S. sales plunged 45 percent, and Ford's and Chrysler's weren't far behind, as low consumer confidence and tight credit combined to bring the industry's sales to an "unsustainably weak level" that is the worst in 25 years.
Automakers sold 838,156 vehicles in October, 32 percent fewer than the same month last year and the worst performance since January 1991, according to Autodata Corp. and Ward's AutoInfoBank. The seasonally adjusted annual sales rate of 10.6 million vehicles was the lowest since February 1983.
"It's really an unsustainably weak level for all manufacturers," said Mike DiGiovanni, GM's executive director of global market and industry analysis. "This is clearly a severe, severe recession for the U.S. automotive industry and something we really can't sustain."
The annual sales rate in October 2007 was 16.1 million.
Chrysler's sales tumbled 35 percent and Ford's dropped 30 percent. Toyota's sales fell 23 percent despite its zero-percent financing offer, and Nissan and Honda posted 33 percent and 25 percent declines, respectively.
Overall, General Motors Corp. sold 168,719 vehicles in October, while Ford Motor Co., including its Volvo brand, sold 132,278 light vehicles and Chrysler LLC's sales totaled 94,530 units.
If GM's sales were adjusted for population growth, October would be the worst month of the post-World War II era, DiGiovanni said.
"Clearly we're in a very dire situation," he said. Detroit-based GM said its light truck sales tumbled 51 percent compared with the same month last year, while demand for passenger cars fell 34 percent.
Despite the steep drop, GM's total was enough to keep it ahead of Toyota Motor Corp. for the No. 1 U.S. sales spot. Toyota, which rolled out an offer of zero-percent financing during the month, sold 152,101 vehicles. The Japanese company's light truck sales fell 34 percent, while car sales dropped 15 percent.
Honda Motor Co.'s sales fell to 85,864 vehicles as truck sales fell 29 percent. But sales of cars from its Acura luxury division rose 6 percent.
Nissan Motor Co. sold 56,945 vehicles, and its truck sales dropped 52 percent.
Ford officials said on a conference call with reporters and industry analysts that as bad as October sales were, it's probably not the bottom.
Emily Kolinski Morris, the Dearborn-based company's senior economist, said that because automobiles are more durable, people can wait without buying a new vehicle until they feel more confident in the economy.
"The answer to when we will start to come out of that trough lies in when the economy comes out of that trough," Kolinski Morris said.
Ford likely will announce car and crossover vehicle production cuts when it announces its third-quarter earnings on Friday, said George Pipas, Ford's top sales analyst. Truck production cuts earlier in the year have kept inventories low, but car and crossover inventories need to be brought into line, he said.
Sales of the company's F-Series pickup trucks, traditionally its top seller, fell 16 percent in October, better than Ford's light trucks as a whole, which dropped more than 30 percent. The company began selling a new version of the pickup last month and has announced plans to add 1,000 workers at its Dearborn Truck Plant in January to handle what it expects will be increased demand.
Even Ford's Focus small car, which had experienced sales increases during the summer, saw its sales drop 18 percent.
Pipas said that even cars that once were selling well aren't selling in a U.S. market that last month shrank to an annual sales rate of about 11 million vehicles.
"In an 11 million industry, you're not going to see very many products for very many manufacturers post year-on-year sales increases."
Jim Farley, Ford's group vice president of marketing, said it's likely auto companies will start their year-end sales promotions early to try to drum up business, although he would not say what steps Ford would take.
GM said it will start its annual "Red Tag" sale Tuesday, with lower pricing and customer cash back on most of its new models. The sale typically begins later in the year.
Chrysler said it would continue incentive programs introduced in November that include cash rebates of up to $6,000 and discounted financing on remaining 2008 model year vehicles.
The Auburn Hills-based company is also offering lease loyalty allowances of up to $750 for purchases made by returning lease customers, along with bonus cash of up to $2,000 on some 2008 vehicles for customers who lease through independent financial institutions.
After reeling from a 32 percent drop in September sales, Toyota launched zero-percent financing on almost all of its models, prompting analysts to predict that it could post better-than-average October sales and potentially surpass GM for the first time as the U.S. sales leader.
But, like at Ford, the vast majority of Toyota models still posted double-digit declines. Notable exceptions included sales of the Corolla, which rose 6.1 percent, and the Sequoia sport utility vehicle, which posted a 21 percent gain.
Toyota Division General Manager Bob Carter said the financing offer, which had been set to expire on Monday but will now be extended for another month, gave October's sales a needed boost.
"This managed to breathe some life into an otherwise lackluster month," Carter said.
GM's financing arm, GMAC Financial Services, said last month it was tightening its lending standards to require a credit score of at least 700, potentially shutting out some buyers.
Mark LaNeve, GM's vice president for North American sales, said steep cutbacks in leasing and lack of available credit accounted for half of GM's year-over-year sales decline.
"There really needs to be actions focused on the consumer and available credit," DiGiovanni said.
Analysts said GM's employee pricing incentives in September likely pulled in buyers who would have waited to purchase cars, further reducing October sales.
The Associated Press reports unadjusted auto sales figures, calculating the percentage change in the total number of vehicles sold in one month compared with the same month a year earlier. Some automakers report percentages adjusted for sales days. There were 23 sales days last month, two less than in October 2007.
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Bree Fowler reported from New York. AP Auto Writer Dan Strumpf in New York also contributed to this report.
Every car manufacturer everywhere. I have a message.
Make a car that runs on a cheap renewable energy source and that cost in the 17-25,000 price range. Do that and you will be the most profitable car company on Earth.
Don't continue making cars and trucks that have 350hp and get 13 miles to the gallon. You will die if you continue doing this.
Take out the hatchet, chop off the umbilical cord connecting your company to big oil interest and "go rogue", if you will, by creating the vehicle of the future with zero carbon emissions and an affordable price tag.
You're welcome.
Why should we spend billions to bail them out? They were dumb enough to let this happen. The US Govt can't tell them what to do as far as building common sense vehicles, like maybe Korea. Now, the US Govt has been urging America's auto industry to build common sense. Maybe the the Govt. should urge them not to seek billions for not listening. Maybe the Govt. should give them only hundreds of millions to re-tool the industry for common sense vehicles. It's cheaper, and a smarter investment to re-tool the factories to build more economical vehicles.
Instead of giving them a fish, we should teach them how to fish.
Ford/GM will be bailled out becuase its AMERICAN jobs that will be lost if they fail. Gotta love Capitalism at work :D
I hope if they can re-tool, the effort in doing so will create jobs. It takes highly skilled, and entry level labor to do that. New work for college grad engineers too. Some people may get layed off, but should be able to return when back up fully. Obama says that he will give tax breaks to Comp's that seek alternative fuels, and hire American.
Maybe we the people should directly tell these car comps what we want.
It's about time car buyers realized that SUVs suck and that buying a new vehicle every three years is a f'n stupid thing to do with their money.
It's the economy stupid...........Most companies buy and lease cars at a high turn over rate because of the tax write offs. Those who t buy new cars every three to 5 years just have more money than you do....bummer.....or is that hummer
Those who t buy new cars every three to 5 years just have more money than you do
No, they actualy have less money because they do foolish things with their money which was the point rickace was making.
It's a tax write off-----besides people who buy cars every 5 years help keep the auto makers going..........Driving around in your 65 Buick ain't doin' it
besides people who buy cars every 5 years help keep the auto makers going
LOL it's not my responsibility to keep auto makers in business, but if you think it's yours go knock yourself out. I want to get the most out of what I buy and remain solvent through the coming depression. Just sold the old 1988 Honda after inheriting my father's car in April.
no one said it was clown........But after inherting daddy-in-laws car, some day you might get a real job and can afford your own
Socialism for the rich.
More money won't pull the heads of GM, Ford and Chrysler out of their respecitve sand boxes. GM killed the EV1 Electric care because big oil told them to do so and filed suit against California's zero emission law was repealed.
http://www.mindfully.org/Air/GM-Sues-CA-ZEV.htm
Ford and Chrysler have been living off of trucks and minivans that are gas guzzling machines. In other words, they have spent billions of dollars making vehicles no one wants to buy and millions of potential customers can't afford, so now they go cap in hand for som welfare bucks from congress because the sky has fallen.
Well I am perfectly OK with going back to horses and foot travel. At least the obesity rate will decline in lazy America.
The worst thing about it is that my argument for re-tooling probably wouldn't work, because the of a sissy a$$ problem like consumer confidence. There's too many holes in the market. I guess that's another symptom of the pussification of America.
truthtrekkers: I'm in a wheelchair right now, and I still go on long strolls, but the girls don't care much for walking where I live. About 50% chub love.
Hey Liksha I'd me more than happy to rig a disability accessible wagon for you. I am being 100% serious. We should be taking care of each other in today's society and when I say we I do not mean the Government I mean neighbors. By the way one of my best Friends is in a wheelchair and I have to say knowing him made me realize sometimes I am more handicaped than he is. Take care.
Thanx bro, but save it for someone who needs it. Peace and VOTE!
The U.S. economy's eight-year roller-coaster run of decline, recovery then more decline has left Ohio with the second-worst record of job loss in the nation, a private economist says.
Of the 50 states, only Michigan, with its "unprecedented, Depression-level" loss of 496,900 jobs since 2000, or 10.5 percent of its work force, exceeded Ohio's decline of 213,300 jobs.
The Ohio total accounted for a 3.8 percent drop in employment between September 2000 and September 2008, according to Charles McMillion, president and chief economist of MBG Information Services in Washington, D.C.
MBG analyzed U.S. Bureau of Labor Statistics figures, including updated numbers the BLS released Tuesday reflecting state employment gains and losses in six major job sectors for September.
McMillion provides economic consulting to a range of companies and trade organizations.
"I've analyzed jobs data closely in Ohio and Michigan. These two states, especially, have just had eight awful years," he said in a phone interview.
"Even before the current downturn, a lot of people, including me, had become terrified about what's happening there, where you depend economically so much on manufacturing jobs."
His tally revealed that the nation added 5 million jobs over the eight years he studied, a 3.8 percent increase in overall employment. That might not seem too dreadful.
To put that figure into perspective, though, McMillion came to a startling finding in his national jobs analysis: "This 3.8 percent gain is by far the weakest eight-year gain in jobs on record back to 1939."
That was the year, in the latter period of the nation's Great Depression, when the government began tabulating jobs data in the manner it still uses. That makes the data comparable.
McMillion said the previous worst eight-year job market was from 1953 to 1961, when job creation grew 8.3 percent -- more than twice the recent rate.
In order for unemployment to remain flat, the country must generate an increasing number of new jobs each year. That's because the population grows two ways: Births outnumber deaths, and immigration accounts for a considerable number of new residents who often become job seekers.
Important to Ohio and other states in the Great Lakes industrial region, the U.S. manufacturing sector has lost 22.2 percent of its jobs since 2000. McMillion's analysis shows that the decline was 2.5 times the percentage loss for any eight-year period since monthly data began flowing 69 years ago.
The latest report shows how each of six job sectors fared in Ohio. Over the eight years, construction and manufacturing took the biggest dives. Construction shed 10.6 percent of workers, while manufacturing lost a whopping 25.4 percent, or 257,600 jobs.
Meanwhile, private education and health services grew to become the biggest sector, with 804,300 employees, up 17.3 percent since 2000. Government remained second, growing 10.2 percent to 787,600 jobs in Ohio. McMillion said much of that has been in public schools, colleges and universities.
Over these eight years, the country spent $5 trillion more on imports than it made from exports. "This represents lost production and, therefore, lost jobs," McMillion said.
The consultant has been studying economic ups and downs for decades, extracting job information from the bare-bones reports the U.S. government provides regularly. As it turns out, he said, the 21st century so far has provided some pretty unusual economic times.
It was in 2000 that the soaring stock market began a descent into the deep trough of 2002 and 2003. Then the three major Wall Street stock indexes shot up again until late 2007. This year, markets tumbled sharply again.
The recent collapse in the U.S. housing market and then in the financial markets rounded out the eight-year cycle.
"It's really been an interesting period to examine," McMillion said. "We're looking at a time of big change in the business cycle, and that's a good time to track what's happening in the jobs markets."
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We Can't take 4 more years of this. Mccain will not vear from the Bush Policy EVER!
Maybe it's time to trim the fart of overpaid uniom-workers with overbearing benefits
dam can't find my glasses
either that or I'M Joolsbeef
Maybe it's time to trim the fart of overpaid uniom-workers with overbearing benefits
And that's going to fix the problem of Detroit building ugly cars and entire vehicle classes that no one wants any more in exactly what way?
And that's going to fix the problem of Detroit building ugly cars and entire vehicle classes that no one wants any more in exactly what way?
No, but it makes a great sound-bite.
This is very funny because despite their financial 'woes' I sure dont see them cutting prices to beef up business....if they want to sell cars they are going to have to come of the stickers...ALOT. The same for Circuit City and their store closings... They sure have reduced any prices...Not really sure why not, that would at least boost sales, it may decrease your over all profit margin but it would keep you in the "profit" zone! They need to help themselves alittle bit but they dont.. the Ram that was $100 last week is still $100... so guess what they arent going to sell any more, they mark it down to 50 dollars guess what they are underselling everyone and are going to bump their profit up becuase they are getting everyone elses customer....they must be used to their 500% profit margins...!! Ford is the same way.. if they cut their vehicles by like 10K people would flock there to buy cars..drastic times call for some unorthodox methods...
I hate it for anyone selling new cars right now and trying to keep the rent paid and food on the table. It's got to be tough.
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