LG high-def TVs to stream Netflix videos directly

Mon Jan 5, 2009 12:11 AM EST
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NEW YORK — Netflix Inc. has come up with another way to get movies to people without sending DVDs in the mail.

In a partnership announced Monday, LG Electronics will start selling high-definition TV sets that stream Netflix videos directly from the Internet, without an additional device. The deal marks the first time Netflix's streaming service will be embedded in a television.

Netflix, still best known for its online DVD rental service, offers about 12,000 movies and TV shows for instant streaming over the Internet, for no additional cost to subscribers who pay at least $9 per month for a DVD rental plan.

Those streamed movies can be watched on a computer, or sent to a TV through an increasing number of devices, including a $100 unit made by Silicon Valley startup Roku Inc. Other partnerships enable Netflix to pump its video library to TVs through Microsoft Corp.'s Xbox 360 video game consoles or recorders made by TiVo Inc. LG and Samsung Electronics Co. also sell Blu-ray DVD players compatible with the streaming service.

Also on Monday, Amazon.com Inc. said it is making its video streaming service available on the Roku player. The service offers about 40,000 movies and TV shows, including titles not currently available through Netflix streaming on Roku, such as "Pineapple Express."

Piping movies directly to TV sets is the natural evolution of the video streaming service, said Reed Hastings, the chief executive of Netflix.

"The TV symbolizes the ultimate destination," he said.

That idea — shared by Sony Corp., which already streams feature films and TV shows directly to its Bravia televisions — is still in its early stages. Netflix's streaming service taps a library of 12,000 titles, while the company's DVD menu numbers more than 100,000 titles.

Hastings expects that gap will "definitely narrow" over time, but he noted that DVDs maintain an advantage over streaming, which is that "they are very profitable" for film studios.

Tim Alessi, director of product development for LG Electronics USA, said the broadband TVs will sell for roughly $200 to $300 more than a regular HDTV set.

© 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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{"commentId":4669546,"authorDomain":"pheil-t"}
Tim Pheil

Really, you think people are going to pay $2-300 more to be able to receive content from another payed provider. Instead shouldn't netflicks be paying the TV manufactures to setup their TVs to be able to accept their payed service. Your also going to have to setup a wired NIC. Wireless doesn't have enough bandwith to stream decent video. Trying watching Hulu on a laptop with even G. I mean I might pay the extra if netflicks also offered free internet thru the TV.

{"commentId":4669546,"threadId":"461044","contentId":"2274404","authorDomain":"pheil-t"}
    Reply#1 - Mon Jan 5, 2009 11:33 AM EST
    {"commentId":4674703,"authorDomain":"tnshadows"}
    tnshadows

    Correct me if I misunderstood parts of the story. But as I understand it, after you purchase a tv capable of receiving the Netflix feeds. It will cost only $9.00 per month to have access to all of the movies and tv programs Netflix has available ?

    If so, this is by far CHEAPER than what I currently pay to receive HBO,Showtime, etc.. from Charter cable. Not to mention the ability to choose what movie I want to see ,when I want to see it. Unlike having to accept whatever the above providers see fit to broadcast.

    {"commentId":4674703,"threadId":"461044","contentId":"2274404","authorDomain":"tnshadows"}
      Reply#2 - Mon Jan 5, 2009 5:20 PM EST
      {"commentId":4689493,"authorDomain":"mayania9800"}
      ArmyWife-980007

      I am not sure I would pay an extra 200-300 to have a high def with broadband to see movies. I will try the Xbox 360 way since I can just connect that to my high def television, and would not have to spend any extra money by purchasing another tv.

      {"commentId":4689493,"threadId":"461044","contentId":"2274404","authorDomain":"mayania9800"}
        Reply#3 - Tue Jan 6, 2009 4:11 PM EST
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