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GRAND RAPIDS — Spartan Stores Inc. is launching a campaign aimed at promoting Michigan pride.
The Grand Rapids-based supermarket chain's Michigan's Best campaign will highlight more than 2,400 products in its stores that are grown or produced in the state. The promotion starts Sunday.
The Grand Rapids Press reports Saturday that signs will identify Michigan products throughout Spartan's D&W Fresh Market, Family Fare, Felpausch, Glen's, Glen's Fresh Market and VG's stores in the state.
In recent years, some Michigan grocers have emphasized homegrown and organic fruit and vegetables. Spartan also has invited Michigan companies to give product demonstrations throughout the summer.
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Spartan Stores Inc.: http://www.spartanstores.com
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