Log In | Register
NEW YORK — Nielsen Company said Wednesday it signed a new 7-year deal that will wrap all of its ratings services for Time Warner Inc. together in one contract.
The companies said that the deal is the first of its kind and includes national and local TV ratings as well as online and mobile audience measurements. The agreement provides Nielsen services to Time Warner's broadcast, cable, syndication business units and affiliates, including Turner Broadcasting, The CW Television Network, HBO, Warner Brothers Domestic TV Distribution, Time Inc., RET Media and station WPCH in Atlanta.
Financial details were not disclosed.
© 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
