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'Toy Story' star Tim Allen becomes Chevy pitchman

Fri Sep 3, 2010 2:32 PM EDT
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Associated Press

FILE - In this June 13, 2010 file photo, Tim Allen arrives at the world premiere of "Toy Story 3," at The El Capitan Theater in Los Angeles. General Motors Co. said Friday, Sept. 3, 2010, Tim Allen will be a spokesman for the brand and will star in a series of TV ads for the 2011 Chevrolet Cruze that begin airing on Tuesday. (AP Photo/Katy Winn, file)

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DETROIT — The star of "Home Improvement" and the "Toy Story" movies is becoming a pitchman for Chevrolet.

General Motors Co. says Tim Allen will be a spokesman for the brand and will star in a series of TV ads for the 2011 Chevrolet Cruze that begin airing on Tuesday.

Allen, 57, is best-known for playing a tool buff in the TV series "Home Improvement." He was also the voice of Buzz Lightyear in the "Toy Story" trilogy.

The Cruze ads will feature voiceover from Allen and will offer comparisons of the Cruze with competitor models. The Cruze, a compact sedan, is a key vehicle for GM as it aims to compete in the small car segment. That segment is dominated by competitors like the Honda Civic and the Toyota Corolla.

© 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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Old VC

Well that settles that I will never buy a Chevy!

    Reply#1 - Fri Sep 3, 2010 3:33 PM EDT
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