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How the poll on relationships was conducted

Mon Nov 22, 2010 3:56 AM EST
us, ap, poll, talk, politics, method, sex, about, associated-press-lifegoesstrongcom
The Associated Press, HOPD
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— The Associated Press-LifeGoesStrong.com poll on relationships was conducted Oct. 1-10 and is based on 1,532 interviews with adults, including 945 adults ages 45-65.

The national survey was conducted online by Knowledge Networks of Menlo Park, Calif., under the direction and supervision of AP's polling unit.

Knowledge Networks initially contacted people using traditional telephone and mail polling methods and followed with an online interview. People chosen for the study who had no Internet access were given it for free. With a probability basis and coverage of people who otherwise couldn't access the Internet, the Knowledge Networks online surveys are nationally representative.

Results were weighted, or adjusted, to reflect the adult population by demographic factors such as age, sex, region, race and education.

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.5 percentage points from the answers that would be obtained if all adults in the U.S. were polled. The margin of sampling error for adults between ages 45-65 is plus or minus 3.9 percentage points.

There are other, potentially greater, sources of variability in surveys, including the wording and order of the questions.

The questions and results for this poll are available at http://surveys.ap.org.

© 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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