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Retail sales inched up in Dec., ending record year

Thu Jan 12, 2012 8:39 AM EST
business, politics, us, sales, retail-sales
Martin Crutsinger, AP Economics Writer

FILE - In this Dec. 13, 2011 file photo, Brad Cheskes of Chicago, shops at the Macy's on State Street store in Chicago. Retail sales barely rose in December, but the gain was enough to push sales to a record level for 2011. It was the largest annual increase in more than a decade. (AP Photo/Charles Rex Arbogast, File)

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WASHINGTON — Retail sales barely rose in December, but the gain was enough to lift sales to a record level for 2011. It marked the largest annual increase in more than a decade.

Sales inched up 0.1 percent in December to a seasonally adjusted $400.6 billion, The Commerce Department said Thursday. It was the second straight month that sales have topped $400 billion. Never before had monthly sales reached that level.

The government revised the November sales to show a stronger 0.4 percent gain — twice the original estimate. That pushed sales in November above $400 billion on a seasonally adjusted basis.

Separately, weekly applications for unemployment benefits spiked to a seasonally adjusted 399,000, the Labor Department said. But the gain was largely because companies let go of thousands of workers after the holiday season.

Economists said such a jump is typical in early January and downplayed the increase. It followed three months of steady declines that had brought applications to their lowest level in more than three years.

For all of 2011, retail sales totaled a record $4.7 trillion, a gain of nearly 8 percent over 2010. It was the largest percentage increase since 1999

Steady sales gains have fueled a 20 percent surge from the low during the recession. Monthly sales are even 6 percent above their pre-recession high.

The figures confirm evidence that the economy was strengthening as 2011 ended.

One caveat: Many retailers said they had to offer steep discounts in December to attract holiday shoppers.

Those discounts showed up in weaker department store sales. They fell 0.2 percent in December. A broader category that includes department stores like Macy's and big chains such as Wal-Mart and Target showed an even larger decline last month: 0.8 percent.

"Although consumer spending is not particularly robust, households do continue to spend and provide moderate support for the overall economy," said Steven Wood, chief economist at Insight Economics.

The strength last month was led by a 1.5 percent jump in auto sales. Furniture store sales rose 1 percent. Hardware stores reported a 1.6 percent increase. But sales at electronics and appliance stores sank nearly 4 percent.

Sales at gasoline stations fell 1.6 percent. That decline reflected mainly lower gas prices. Excluding gas stations, retail sales would have risen 0.3 percent in December.

Restaurants and bars did better over the holidays. Their sales rose 0.7 percent.

The government's retail sales report is its first look each month at consumer spending, which accounts for roughly 70 percent of economic activity. A healthy report typically signals a stronger economy.

Compared with the same time last year, retail sales have risen 6.4 percent.

This week, the Federal Reserve issued a report saying the final six weeks of 2011 were among the economy's best last year. The report pointed to higher holiday and auto sales, along with increased travel.

The job market has brightened, too. Employers added 200,000 jobs in December. And the unemployment rate fell to 8.5 percent, the lowest in nearly three years.

Many analysts predict that economic growth rose to an annual rate of roughly 3 percent in the final three months of 2011. That would be an improvement from the summer, when the annual rate was just 1.8 percent. And it's much better than the 0.9 percent growth rate in the first six months of 2011.

For the holiday season, many retailers drew customers by staying open on Thanksgiving Day or offering sharp discounts. Discounting helped generate record sales at the start of the shopping season and in the days before Christmas.

A survey of 25 merchants by the International Council of Shopping Centers found that revenue in December at stores open at least a year rose 3.5 percent over the same month a year ago. For November and December combined, the year-over-year gain was 3.3 percent.

That was a respectable increase. But it was less than the 3.8 percent year-over-year gain from 2009 to 2010.

The government's monthly report is a broader gauge of retail sales. It covers purchases at all retailers, not just at major national chains. It also includes auto dealerships, restaurants and bars, grocery stores and gasoline stations.

U.S. automakers have said that November and December were their two best sales months in 2011. Their U.S. sales rose 10 percent to 12.8 million in 2011, a 23 percent jump from the recession year of 2009.

Chrysler Group reported sales surged 26 percent for all of 2011. General Motors Co. saw sales rise 13 percent for the year. Ford Motor Co. reported an 11 percent gain for 2011.

The government's retail sales report is seasonally adjusted. That way, the current month can be compared with the previous month. But the figures aren't adjusted for inflation.

A separate government report each month measures consumer spending. It's an even more inclusive gauge. It covers all spending at retailers — for both durable goods like cars that are expected to last for years and nondurable goods such as food.

This report also covers spending on services. Services include items such as doctor's visits, airline tickets, apartment rentals and utility bills. The service category makes up two-thirds of consumer spending and isn't covered in the retail surveys.

© 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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  • Public Discussion (19)
Citizen Kane-473667

I'm feeling so warm and fuzzy now. /s

  • 3 votes
Reply#1 - Thu Jan 12, 2012 9:38 AM EST
my-pockets-r-mt

Unfortunately so did credit card debt.

  • 3 votes
#1.1 - Thu Jan 12, 2012 10:43 AM EST
Davy-755715

Depression, what depression? (for some, at least...)

  • 1 vote
#1.2 - Thu Jan 12, 2012 11:01 AM EST
greck

Depression, what depression?

interesting, Davy.

what definition of depression are you using that involves steady increases in economic activity?

    #1.3 - Thu Jan 12, 2012 11:22 AM EST
    Davy-755715

    Hint: It's hidden in the title.

    Some can afford to buy non-necessities as in years past, and others, well...

    • 1 vote
    #1.4 - Thu Jan 12, 2012 11:46 AM EST
    greck

    I'm not real good with the guessing games, Davy

    what definition are you using?

      #1.5 - Thu Jan 12, 2012 11:48 AM EST
      Reply
      Just another #

      It's a load of Washington hype! it's only the fed throwing us a bone...the money is all spent and there's nothing going on now....i smell lay offs coming! nice job there Barry.....to hell with 4 more years of you!

      • 3 votes
      Reply#2 - Thu Jan 12, 2012 9:50 AM EST
      greck

      It's a load of Washington hype! it's only the fed throwing us a bone...the money is all spent and there's nothing going on now....i smell lay offs coming!

      ya know, If I hadn't been hearing the same thing for well over two years every single time any small bit of good news comes along, meanwhile unemployment inches downward, GDP inches upward, economic activity slowly increases (and now takes some bigger jumps, I might consider your skepticism well founded.

      • 1 vote
      #2.1 - Thu Jan 12, 2012 11:26 AM EST
      Citizen Kane-473667

      I might consider your skepticism well founded.

      I suppose you can explain this then?

      • 2 votes
      #2.2 - Thu Jan 12, 2012 11:42 AM EST
      greck

      it actually explains itself:

      Many are now looking at new methods of measuring employment in our economy since the headline unemployment rate has failed to give an accurate picture of what is going on.

      all you have to do is move the goalposts, and...voila!

      I'm not a fan of our current system for measuring unemployment, but it IS the same system used by the previous administration, and so it's the best measure of whether or not progress is being made.

        #2.3 - Thu Jan 12, 2012 11:52 AM EST
        Citizen Kane-473667

        since the headline unemployment rate has failed to give an accurate picture of what is going on.

        Care to answer the question now? No? Okay, how about I do it for you.

        While it is true that there are signs of "recovery" in the economy's big picture, the real story is that this is only good news for those who needed it the least; those who earn over $250,000 household income. The truth is that the Middle Class and poor continue to see declining wages and higher unemployment than is actually being reported by the U3 numbers published by the BLS. Until we see a significant jump in the Manufacturing sector, we will continue to see the number of unemployed continue to rise even though the reported rate will continue to fall.

        Many companies are following the WalMart business practice of hiring multiple employees into part-time positions in order to avoid paying benefits or overtime. This means where before you had one hire for a 40 hour work week, you now have 3 people working less than 20 hours each. This means we see an increase in job openings threefold of the actual position. Looks great on paper but when you examine the numbers in the light of full disclosure, it turns out to be a paper tiger...,

        • 3 votes
        #2.4 - Thu Jan 12, 2012 1:41 PM EST
        Reply
        leonthecat

        All sectors of the economy are slowly improving. When Barry took over, every sector was spiraling downward in free fall.

        All the viable GOP candidates would re-enstate all the foriegn policy, budgetary, non- regulatory and tax policies of the Bush administration.

        If you would like to go back down that road you have got to be crazy.

        • 2 votes
        Reply#3 - Thu Jan 12, 2012 10:21 AM EST
        Josh Ames

        Crazy and stupid.

        • 1 vote
        #3.1 - Thu Jan 12, 2012 10:45 AM EST
        Reply
        don-72

        Just what have republicans done to create one Job?

          Reply#4 - Thu Jan 12, 2012 11:29 AM EST
          Citizen Kane-473667

          Just as much as Obama has since they control the purse strings.

          • 2 votes
          #4.1 - Thu Jan 12, 2012 11:44 AM EST
          don-72

          Then all the jobs that have been created since Obama was elected mean nothing? Before he was President the Country was in a free fall downward.

          Since and disputethe republicans only job was to make him a one term President the jobs that have been created mean noting to republicans. It dose not make any difference as long as Obama is only a one term president to the tp/gop.

          The tp/gop relay dose not care about jobs for people. They have continued to do not one thing to help this county....

          The President has saved the auto industry and saved jobs that Romney has said he would not help and so again what have the republicans done to save one job or create one job? Not one dame thing.....

            #4.2 - Thu Jan 12, 2012 12:10 PM EST
            Citizen Kane-473667

            Ah yes, it is all the GOP/TP fault.

            • 2 votes
            #4.3 - Thu Jan 12, 2012 1:47 PM EST
            Reply
            WatchTheOtherHand

            Only in the liberal media can you find a positive spin on an increase in retail sales numbers measured in dollars that is LESS than the rate of inflation.

            Basically money became 0.3% less valuable in December and people spent 0.1% more of it than last December. Not sure why that is considered an increase.

            • 2 votes
            Reply#5 - Thu Jan 12, 2012 12:43 PM EST
            Carol-500283

            Another article says inched down, so what is the truth??? I'd say things are better than they've been, but not as good as we would like them to be in the future.

            • 2 votes
            Reply#6 - Thu Jan 12, 2012 4:48 PM EST
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