— A 30-second ad spot in this year’s Super Bowl costs an average of $3.5 million. But despite spending this much to reach such a massive audience at once, the results are rarely impressive.
Companies with biggest bets on the Super Bowl
Sat Feb 4, 2012 12:14 PM EST

A 30-second ad spot in this year’s Super Bowl costs an average of $3.5 million. But despite spending this much to reach such a massive audience at once, the results are rarely impressive.
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