Will Michael Jordan's son wear Nikes or adidas for UCF game? Source: The Orlando Sentinel
The answer to that question may settle an intriguing dispute over whether the son of NBA legend Michael Jordan can wear the shoes of his choice — dad's namesake Nikes — or must lace up a pair of adidas per UCF's contract with the company.
Adidas and Puma end 60-year feudSource: BBC News
The German sportswear companies Puma and Adidas are to end a feud started 60 years ago by their founding brothers.
Adi and Rudolf Dassler started making sports shoes together in their mother's wash-room in the 1920s.
Beckham VS Reggie Bush - Penalty KickSource:
Reggie Bush is a soccergoalie? David beckham shows why he is one of the greatest free kick specialists in another installment of the Adidas Futbol vs. Football Ad Campaign!
The 911 Turbo of footwearSource: Autoblog
At roughly $130, they're not the most expensive footwear out there, but they're certainly no ordinary sneaker, either. Likewise, the Porsche 911 isn't the most expensive car out there, but it's darn good at what it does, and you do pay a premium for that.
Exploring the virtues of virtual worldSource: The Denver Post
Sears, Dell, Circuit City and others now reside in Second Life, where users participate in a thriving online economy.
Pablo Romero, a tenor with the Loveland Opera Company, manages his own concert venue on the side.

Adidas, a name that was derived from the first two syllables of it's founder Adi Dassler. It was way back in 1920 when Adi Dassler made his first shoes in his workshop in Herzogenaurach near Nuremberg in Germany.
WIRED: In-Game Ads Burrow DeeperSource: Wired News
Undaunted by the fact that most 18- to 34-year-old male consumers TiVo through commercials and click off intrusive online ads, corporations are plowing ahead with novel interactive strategies to bring their advertising messages to gamers.
In-Game Ads Burrow DeeperSource: Wired News
Undaunted by the fact that most 18- to 34-year-old male consumers TiVo through commercials and click off intrusive online ads, corporations are plowing ahead with novel interactive strategies to bring their advertising messages to gamers.
Clean living and a bid for the perfect lifestyleSource: The Sydney Morning Herald
Being good has never been harder. Try being an ethical shopper for a day and you will quickly find that if pushed for time, expediency wins over virtue every time.

adidas implemented the world's largest fresco at the Central Train Station in Cologne as part of their promotional efforts during the World Cup.
Oxfam attacks Adidas over sacked workersSource: Guardian Unlimited
The sportswear giant Adidas has reneged on its promise to demand the reinstatement of 33 workers dismissed from a big Indonesian supplier in a way the country's human rights commission has found to be illegal, Oxfam alleged yesterday.