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Google, Yahoo and other Web companies joined the pharmaceutical industry Thursday in urging federal regulators to make it easier to pitch drugs in online advertisements.
As federal regulators take their first tentative steps toward policing the wild west of medical information online, pharmaceutical companies are pressing their case to market drugs via Google, Twitter and other Web sites.
Looking to build pressure on moderate Democrats, the U.S. Chamber of Commerce says it will begin airing new TV ads in seven states and on national cable television attacking the emerging legislation, including a government-run insurance option.
A federal judge has thrown out a lawsuit aimed at driving classified ads for prostitution off the Craigslist Web site.
The Orlando Magic are taking advantage of a new NBA rule allowing companies to purchase space on the jerseys players wear in practice.
Oregon health officials are launching a public awareness campaign for parents to counter what they call "a barrage" of junk-food TV commercials aimed at children.
In television's latest quest to discourage viewers from skipping ads, actors from NBC and ABC shows are appearing in character in commercials to interact with products in parallel story lines.
Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Ads for erectile dysfunction drugs, beer and not-for-children films abound on pro football and baseball telecasts, upsetting parents and politicians worried about harm to young viewers — though a new wave of complaints doesn't seem to be swaying the leagues, networks or advertisers.
Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.
A Michigan church is enlisting Satan in a bid to drum up attendance at services. Metro South Church in the Detroit suburb of Trenton is posting signs saying the non-denominational Christian congregation "sucks" and "makes me sick." The ads are signed by Satan.
The U.S. Chamber of Commerce said Thursday it is temporarily suspending its television ads that attack the Democratic health care effort, becoming the second opponent of the effort to do so since Sen. Edward M. Kennedy's death.
Wisconsin football fans listening to games on the radio this fall will hear few, if any, beer ads for the first time in years.
A group opposed to President Barack Obama's health-care proposals is planning an ad campaign to run locally while the first family vacations for the week in Martha's Vineyard.
It's tough to find much compromise in this summer's health care free-for-all. But at least someone is saying thanks for trying.
The U.S. Chamber of Commerce will begin airing 30-second ads in about 20 states Wednesday criticizing the Democratic proposal to offer optional government health coverage.
In an Aug. 2 story about new forms of television advertising, The Associated Press erroneously reported, based on information from Cablevision Systems Corp., that viewers who tune into the Disney Video on Demand channel watch for an average 15 minutes. The cable company later said viewers spend an average seven to 10 minutes on the channel.
Coming soon to your TV: More advertising, in places you might not expect.
After hours of confusion about whether the Cash for Clunkers program had run out of money, it was game on again Friday for car dealers, TV stations and newspapers, who had worried that one of the few bright spots for their industries would end after just one week.
A little known industry-sponsored group that oversees stock brokers is raising its profile with a national media campaign as Congress works on tightening the government's regulation of banks and other financial service providers.
Two months after Craigslist promised to rid itself of advertisements placed by prostitutes, law enforcement officials say the classified ad site is still in the business of selling sex.
A trade group that represents software and video game publishers sued the Chicago Transit Authority on Wednesday, saying a rule barring ads on trains and buses for "mature" and "adults only" games violates the right to freedom of speech.
The Indianapolis Colts are adding a sponsor logo to their practice jerseys.
President Barack Obama's political organization is running its first television ads boosting his drive to revamp health care.
SPONSOR: Patients United Now, a project of the conservative Americans for Prosperity Foundation.
Caribou Coffee Takes Aim at Starbucks With First TV AdCaribou Coffee will launch its first-ever TV campaign tomorrow with an approach that pokes fun at its biggest rival, Starbucks.
Wikipedia Runs Ads Highlighting Their No-Ad PolicyMoments after Craigslist founder Craig Newmark joins the Wikimedia/Wikipedia advisory board things start to go crazy. Way back in 2006 Jason Calacanis, then an executive at AOL, was trying to convince Wikipedia to puts ads on the site.
Protecting Your Brand On The Online Yellow PagesWhy should you care about Online Yellow Pages when Google is most likely your primary source of traffic and ROI? The simple answer is because local search is on the rise, and with it so are opportunities for other advertisers to exploit your corporate name or brand, possibly to y …
Happy Holidays: Magazines See Fatter December IssuesMagazines are ending the year on a sour note, with major layoffs at publishers from Time Inc. to Conde Nast to Forbes, but the holidays are delivering at least one present everyone wanted: ad pages.
Is Google's Behavioral Targeting A Bust? Only 25 Percent Of AdSense Publishers Use ItFor advertisers on the Web, behavioral targeting is held out as the nirvana they've been waiting for: the ability to show ads only to those people most likely to be interested in them based on their past behavior.
Google Tackles Mortgage Market With New Comparison AdsGoogle has just debuted a new form of advertising called AdWords Comparison Ads — a special kind of ad that will prompt users to view a list of sponsored products in a structured format.
Senate Pushes For Public Option Without Obama's Support - Obama Supports a TriggerPresident Barack Obama is actively discouraging Senate Democrats in their effort to include a public insurance option with a state opt-out clause as part of health care reform.
Bills fans rent billboard to advertise discontentAn unemployed 18-year-old from New Freedom, Pa., raised enough money—$1,402 and counting as of Wednesday— through an Internet campaign to rent a billboard and advertise a message of discontent for everyone in Buffalo to see.
Massive GM: advertising makes games better, when done rightWhenever there is a story written about ads in video games, gamers come out in droves to condemn the practice. They won't buy games with ads in them, they say. It's a terrible practice, we hear.
Sponsored search results lead to malware & how to fight back[Manila, Philippines] The ads served by Bing and Google along with your search results are linking more and more often to sites trying to infect your machine. Neither Bing nor Google effectively prescreens these bogus advertisers, so it's up to us to detect and avoid them.
Businesses of all types roll out Cash for Clunkers-type trade-in deals It sounds surreal, but it's true: Private industry is rushing to adopt the marketing strategy of the federal government.
LiveJournal Users Can Now Make Money With Google AdSense, If They Pay Up FirstIt's notoriously hard for bloggers with a limited audience to monetize the traffic generated by the content they self-publish, and LiveJournal users are no exception.
Will Anyone Use Interactive TV Ads?Cablevision plans to begin showing "interactive" advertisements to its cable customers next month, according to the Wall Street Journal, and other cable companies are following suit. The push is to make TV a "lean-forward" medium, says one Comcast exec.
Autopsy: Steven Cohen and the Ad Boycott That Ended His CareerRegardless, it was not threats that pushed Cohen off the air. It was the loss of his advertiser base. Had brands such as Heineken merely shrugged at what Cohen was saying, the emails he received would have made no difference. But the advertisers sided with the fans.
Fed-up Marine has guns blazing to oust Democratsexcerpt: ""In the battleground of American political power, candidates for office tend to use every weapon at their disposal to be heard above the din.
Blue Dogs Bite, Unions Bite BackToday, it's my honor to turn this space to Sheet Metal Workers (SMWIA) General President Mike Sullivan, leader of one of the first unions to publicly state the union is pulling all support from the Blue Dogs because of their efforts to kill real health care reform.
CBS to run video ad in magazine this fallBroadcast network CBS will be advertising its fall TV season with a video-chip ad embedded in an issue of Entertainment Weekly.
Drunken driving ads to target men age 21-34"By and large, this group feels that they can drive drunk – they're very good drivers," Readett said, adding that they believe being extra careful to buckle up, observe speed limits and use turn signals will keep them from getting caught."
Google Shifts Ads (To The Left)Does Google's search results page feel a little more crowded to you? The ads which used to run down along the right-hand edge of the page are now shifted over to the left, as if to declare, "Hey, look at us!" Maybe this will increase the number of times ads are clicked on.
ACLU Questions Removal of Atheists' Bus AdsThe removal this week from transit buses of an advertisement promoting a Des Moines atheist group has gotten the attention of the American Civil Liberties Union.
Actor from the swine flu adverts has the virus himself It was inevitable really. The actor who stars in the Government's swine flu television advert has only gone and contracted the virus.
Brazilians - please urinate in the shower moreNew TV ads in Brazil are encouraging the public to save water - by urinating in the shower.
'Sexual' sausages ad unsuitable for childrenFour radio ads promoting Mattesons smoked sausages must no longer air at times when children are likely to be listening, after a ruling by the Advertising Standards Authority.
AdWords Gets More LocalGoogle has made AdWords a little bit more local for businesses by allowing them to run location extensions on ads. According to Google, location extensions allow you to "extend" your AdWords campaigns by attaching your business address to your ads.
Print Media is Dying. Online Revenues are Tiny.The media business is dying. But what if it's not the fault of publishers? What if the crappy state of Internet ads is to blame?
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