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After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.
Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002.
Pro football fans inundated with TV ads for brawny pickup trucks and sleek luxury models will get something different from Ford Motor Co. this season.
Bob Lutz, General Motors' new marketing guru, jokingly wants to put a new ending on a much-panned ad featuring a movie director hugging a new Buick LaCrosse sedan and treating it like a model on a beach.
Newspapers' financial woes worsened in the second quarter as advertising sales shrank by 29 percent, leaving publishers with $2.8 billion less revenue than they had at the same time last year.
YouTube hopes to convert more amateur videographers into capitalists as it strives to show more advertising on its Web site and reverse years of uninterrupted losses.
Shares of Lamar Advertising Co. edged only slightly lower Tuesday after a Goldman Sachs analyst downgraded the billboard operator, saying the company's shares are trading at a higher value than what they are worth.
Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more elbow grease and marketing muscle.
An advertising forecaster said Monday that the worst is over for the U.S. ad slump but that across-the-board revenue growth won't resume until well into 2011.
Companies that track consumer behavior online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed.
Setting aside their rivalry in the interests of business, Comcast Corp. said Wednesday it will sell advertising for Verizon Communications Inc.'s FiOS television service in 10 markets where they both compete.
A joint venture formed by the nation's six largest cable operators is suspending trials of its first advertising product before it even gets off the ground.
Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium's first downturn since 2002 when the Web was still recovering from the dot-com bust.
Microsoft Corp. is inventing a new malady for which its new Web search site, Bing, is the only cure.
AOL, the struggling Internet unit that Time Warner Inc. is likely to spin off, said Thursday that it will put a new executive in charge of its online advertising business — making him the fourth person to hold that title in little over a year.
A key advertising forecaster sharply lowered its global ad spending forecast Tuesday, saying the ad market took a substantial turn for the worse in the past few months as companies tightened their belts in the face of an economic slump.
The advertising industry's self-regulatory body wants Wrigley to change its packaging and advertising for Eclipse gum to remove claims that it has a natural ingredient that kills germs that cause bad breath.
You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing — with a special promotion from Ford, which knows you just ended your car lease.
U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.
Cablevision Systems Corp. should stop saying its Internet service is "the fastest around," the advertising industry's self-regulatory body said Thursday, in response to complaints from competitor Verizon Communications Inc.
Good morning, class, and welcome to U.S. history, brought to you by Molto Caldo Pizzeria.
The medical device industry is trying to rein in a growing number of TV and magazine advertisements for hip replacements and other implants, amid congressional scrutiny of the marketing push.
Ever see an inner-city schoolyard filled with white, Asian and black teens shooting hoops? Or middle-aged white and Latino men swigging beer and watching the Super Bowl on their black neighbor's couch? Or Asians and Latinos dancing the night away in a hip-hop club?
Privacy groups on Thursday criticized the Federal Trade Commission's new policies on targeting advertising by tracking consumer behavior online, saying they don't adequately protect the public, including children and people with sensitive medical conditions.
What Will Google's Newspaper Crusade Mean for Readers?It's nice that CEO Eric Schmidt feels Google has a "moral responsibility" to help reinvent the newspaper industry. But how?
Interview: The Man Who Named the iMac and Wrote Think DifferentMeet Ken Segall — the man who dreamed up the name "iMac" and wrote the famous Think Different campaign. Segall is a veteran creative director who worked at Apple's agency, TBWA\Chiat\Day, back in the day.
Cricket sponsorship keeps some biggies in the pavilionTraditional heavy spenders on cricket properties Vodafone, car maker Hyundai Motors, Reliance Communications and soft drink major Coca-Cola have decided to stay out of the bidding for the sponsorship of the Indian cricket team with the Board of Control for Cricket in India (BCCI) …
Spamers Use Pharma Model for Luring CustomersWelcome to the "fakeosphere." Internet marketing veteran and analyst Jay Weintraub says fake blogs – or flogs – fake news sites and manufactured testimonials are the fastest-growing segment of Internet advertising.
So who's still advertising on Beck? November 2 edition ..."Eighty advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred of white people." Here are his November 2 sponsors, in the order they appeared:"
Man sues over lack of 'Lynx effect'A luckless Indian romeo is suing Lynx after he failed to land a single girlfriend during seven years of using their products.
Happy Holidays: Magazines See Fatter December IssuesMagazines are ending the year on a sour note, with major layoffs at publishers from Time Inc. to Conde Nast to Forbes, but the holidays are delivering at least one present everyone wanted: ad pages.
Conflicting Reports on Social Networking for BusinessTime to muddy the waters a bit. Three new reports surfaced this week, each offering a different point of view on how business owners and executives value social networking for business. If you're considering adding social media to your marketing mix, you may find this interesting.
Scareware launched from tech blogVisitors to technology blog Gizmodo are being warned that they could have picked up more than tips about the latest must-have gadget.
Neo remains optimistic on cricket ads"For viewers in India, especially the large cricket fan who is always supporting (the) home team, there are six months of fantastic bilateral nations format cricket happening," said Yannick Colaco, chief operating officer (COO), Nimbus Communications Ltd, which owns Neo Sport …
So who's still advertising on Beck? October 21 edition..."Eighty advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred of white people." Here are his October 21 sponsors, in the order they appeared:"
White House helped create corporate-backed health care campaignAt a meeting last April with corporate lobbyists, aides to President Barack Obama and Sen.
Bills fans rent billboard to advertise discontentAn unemployed 18-year-old from New Freedom, Pa., raised enough money—$1,402 and counting as of Wednesday— through an Internet campaign to rent a billboard and advertise a message of discontent for everyone in Buffalo to see.
What has their teats in a wringer down on the UNLV campus this week?An advertisement in a UNLV newspaper has the politically correct up in arms. Some of their overwrought statements are quite amusing.
The Federal Trade Commission (FTC) recently announced approval of final revisions to guidance it gives to advertisers to assist them in keeping endorsement and testimonial ads in line with the FTC Act. The Guidelines were last updated in 1980.
So who's still advertising on Beck? October 9 edition..."80 advertisers have reportedly dropped their ads from Glenn Beck's Fox News program since he called President Obama a "racist" who has a "deep-seated hatred of white people." Here are his October 9 sponsors, in the order they appeared:"
Web Display Ads Attract Fewer Clicks A recent study, by the research firm comScore, has found that the proportion of American Internet users clicking on display ads at least once a month fell to 16 percent from 32 percent over the 20-month period ending in March.
I need a diversion from politics for awhile, so I thought I'd think about something completely off the topic.
I never cease to be amazed by the always expanding boundaries of what constitutes an "acceptable" television commercial.
Massive GM: advertising makes games better, when done rightWhenever there is a story written about ads in video games, gamers come out in droves to condemn the practice. They won't buy games with ads in them, they say. It's a terrible practice, we hear.
Late-Night Vulnerability: The Letterman scandal and Conan O'Brien's injury highlight how much the networks have riding on individuals.LOS ANGELES -- An apologetic David Letterman trotted out before the cameras Monday night with a quip that raised questions and fetched laughs: "There's a possibility," he said, "that I'll be the first talk-show host impeached."
PETA's "Save The Whales" Billboard Takes Aim At Fat WomenSave the Whales - Lose the Blubber PETA's new billboard campaign in Florida is raising eyebrows and ire among women and health groups. A drawing on billboards in Jacksonville depicts an obese woman with the phrase, "Save The Whales, Lose The Blubber: Go Vegetarian."
Nineteen more advertisers back away from Beck including Citrix, La Roche, Subaru, and ToyotaColorOfChange.org has confirmed that 19 new companies whose ads aired recently during Fox News Channel's Glenn Beck program have asked Fox to stop their ads from running or pledged to not to run ads on the show going forward.
Badvertising: Diet Ads No Longer Able To Use "Results Not Typical" To Get Away With BS-ing YouWe were taking a look at the new FTC guidelines governing endorsements and testimonials when we noticed something interesting. Advertisers will no longer be able to get away with showing only amazing results from consumer testimonials and presenting them as typical.
Mummy bloggers spit the dummy over Nestle's spoilt milkHell hath no fury like a mummy blogger scorned - a lesson quickly learnt by Nestle this week after its attempt to buy bloggers' affections backfired spectacularly.
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