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ADVERTISING-AND-MARKETING

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Drug Pitchmen: Actor, Doctor or Pfizer's Option
Source: The New York Times

Surely the best message we can derive from the Dr. Robert Jarvik episode is that it may be time to rethink the advertising of prescription drugs

After Suicide, Blog Insults Are Debated
Source: The New York Times

Visitors to AgencySpy and AdScam, two sharp-tongued advertising industry blogs, posted comments blaming the sites for contributing to ad executive Paul Tilley's suicide.

A Wake-Up Call for Hillary
Source: The New York Times

Hillary Clinton keeps trying to dismiss Barack Obama's appeal as emotional. But behind that ethereal presence he's a wonky lawyer, just like Hillary.

Hoping to Make Phone Buyers Flip
Source: The New York Times

Industry analysts say it has become more important than ever to understand the psyche of consumers.

Nielsen Looks Beyond TV, and Hits Roadblocks
Source: The New York Times

Nielsen wants households to let it eavesdrop on Web surfing and cellphone use, but it is finding it a tough sell.

Suburbia's March to Oblivion
Source: The New York Times

The mortgage crisis has put "for sale" signs in front of houses across the country — including so-called McMansions — the large, expensive, often tasteless homes that have taken up so much suburban space over the last couple of decades.

Announcement/Question: Is There Interest In A Real-Time Academy Awards Watching Party Here? If so, I Offer to Host It
Source: The New York Times

Marketers will spend an estimated $1.6 million for a 30-second spot during the program, and many are planning to run ads previously unseen by consumers.

The Sweet Smell of ... Nothing
Source: The New York Times

Cupids take note: more women are shunning wearing fragrances in favor of their own natural scent.

Small Companies Are Finding a Home on the Web
Source: The New York Times

Although small businesses with a Web presence are still a minority, small business owners who do venture online say the experience is worth it, although it can have a steep learning curve.

Yahoo Acquires Ad Technology Company
Source: The New York Times

Yahoo said it has paid $160 million to acquire Maven Networks, an Internet company that sells a system for managing advertisements in online videos.

The Vanishing Point
Source: The New York Times

While everyone worries about thin female models, designers embrace the skinny man.

For Marketing, the Most Valuable Player Might Be YouTube
Source: The New York Times

The Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the annual roster of Super Bowl commercials.

Is Obama a Mac and Clinton a PC?
Source: The New York Times

The Mac may be the cooler computer, but aren't there more PC users in the world?

Drug Ads Raise Questions for Heart Pioneer
Source: The New York Times

Dr. Robert Jarvik's appearance in television ads for Lipitor has helped rekindle a smoldering debate.

Google Assails Microsoft's Bid for Yahoo
Source: The New York Times

In a post on its Web site, Google said that the proposed deal could pose threats to "innovation and openness" on the Internet.

A Severed Car Grille? It's Super Bowl Ad Time
Source: The New York Times

An assessment of some of the high and low points among this year's Super Bowl ads.

Democrats Flood States With Ads as Tuesday Nears
Source: The New York Times

A concentrated burst of advertising is highlighting the diverging financial fortunes of the two parties.

Democrats Flood States With Ads as Tuesday Nears
Source: The New York Times

A concentrated burst of advertising is putting the candidates' strategies out in the open and is highlighting the diverging financial fortunes of the two parties.

Deal That May Create More, Not Less, Competition
Source: The New York Times

Advertising and media executives said that Google has become so dominant in the online advertising market that a combined Microsoft and Yahoo might be the only way to produce a legitimate competitor.

This Year's Super Bowl Ads to Be Gentle and Sweet
Source: The New York Times

No matter how rough the action gets when the New England Patriots meet the New York Giants, the advertisers will be playing nice.

Can a Sandwich Be Slandered?
Source: The New York Times

As Subway strikes back at mockery in a Quiznos-sponsored video contest, it has sparked a novel legal question: Who's liable for the videos' claims?

Product Placement on Reality TV Seems Somehow More Realistic
Source: The New York Times

It is typically easier to weave a product into an episode of a reality show like "American Idol" than into a scripted series like "Grey's Anatomy" or "Two and a Half Men."

Editor Fires Parting Shot at His Chain
Source: The New York Times

The ousted editor of The Los Angeles Times on Monday argued that cost cuts, a lack of investment and an aversion to serious news is damaging the newspaper industry.

In S. Carolina, It's Obama vs. Clinton. That's Bill Clinton.
Source: The New York Times

As Hillary Rodham Clinton focuses elsewhere, her husband has been engaged in a war of words with her rival Barack Obama in South Carolina.

Noontime Web Video Revitalizes Lunch at Desk
Source: The New York Times

For Web video, lunchtime has become the new prime time, and media companies have started responding.

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