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Bull Riding, Sport of the FutureData research shows it is the fastest-growing spectator sport in the U.S. from 2003 to 2005. Randy Bernard is sitting pretty behind his modest desk, which, 11 years ago, was nothing more than a card table and a folding chair.
Where Have All The Cowboys Gone? They're roping themselves down on the backs of snarling mad 1800 lb. bulls with charming namesakes like Werewolf Snuff, Pandora's Box and Scene of the Crash and trying to hang on for eight spine rattling seconds with just one hand.
Who are the millennial cowboys? They drive pickups, not herds, they get buzzed on Jim Beam and they ride 1300 lb. bulls with names like Locomotive Breath, Hurts So Good and Freak on a Leash.
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