Newsvine - direct-email

Data followup: Google Adwords trounces email marketing in efficiency

We noted at the beginning of the month our ongoing disappointment with the efficiency of our email marketing attempt to get people to complete our Q2 marketing survey (which, by the way, is just winding up). As some of you may remember, the stats looked something like this:

google, business, advertising, marketing, adwords, marketing-measurement, direct-email

Comparing direct email with Google AdWords

May 3 - By Carl Howe

For the last couple of years, I've been a pretty big skeptic about email marketing. Yes, it is cheap, but because of spam filters and general tyranny of too much email, it seems like a very poor way to reach people.

google, business, advertising, marketing, adwords, ad-networks, marketing-measurement, infousa, targeting, direct-email

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Data followup: Google Adwords trounces email marketing in efficiency

Comparing direct email with Google AdWords

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