A free .Mac service could be nothing more than a loss leader designed to sell Macs and iPhones.

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Apple's second hottest seller this year has been little more than an empty box, since the company's retail stores are selling large amounts of the .Mac packages – largely due to the integration of the service with Mac OS X and iLife.

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Apple updates .Mac service, offers iLife '08

Logging on to .Mac today, I noticed the following three press release:

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Should .Mac be an Open ID provider?

If you haven't heard much about Open ID, you might be missing out. In a nutshell, it provides a way for you to have one ID that you can use to sign in a to a variety of websites or services. Basically, you sign in using an Open ID URL which will let you control your ID.

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notmac is throwing a large amount of cash around to get an alternative to apple's dotmac together. Tim Gaden of APC Magazine investigates

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Ready for another Apple-related prize race similar to the race to get Windows working on the Intel Mac earlier this year (before Boot Camp)?

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From the article: A few months ago, I was one of the many dotMAC users who complained bitterly about the lack of attention being paid to the service by Apple. Apparently, someone very powerful was listening and changes are coming.

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An in-depth look at how .Mac is slowly losing ground among Mac users to free services offered by Google and their competitors. I was initially lured in by the convenience of iDisk, the mac.com email address and so on.

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Is .mac really worth the cost?

.mac is a collection of online and internet based tools and services designed to improve the Mac experience. It currently costs $100/yr. and I often see people trying to decide if they want to renew their subscription or if they'd rather save their money.

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Apple's .Mac account page warned members of expected downtime next Tuesday morning, at the same time Steve Jobs is giving his opening Keynote to the Macworld Expo. Could this mean an update for the .Mac service?

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