This is what all email marketers should be shooting for: more responses from fewer emails.

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Why are landing pages ignored? When people click through from anywhere on the Internet, this is what they see first - and often last. Have you had good / bad / indifferent experiences with landing pages you'd like to share?

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Marketers Demanding Better Count of the Clicks

By LOUISE STORY, NY Times October 30, 2006

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This is a good primer on web analytics. If you're a pro, this will be a yawner most likely. What have you discovered about analytics - useful, confusing, don't use 'em?

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Offers 15 ways to build a permission-based email list

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Whether it's you or your clients who need email campaign management and tracking, you owe it to your sanity to look into hosted applications. Digital Web Magazine product reviewer Ken Westin takes a peek at Campaign Monitor's price-to-performance ratio. Read more...

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