Google is now making it easier for Websites to surface Friend Connect features with what it is calling the Social Bar.

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It's always fun to hear what Google employees call various projects when they think no one is listening. In 2007 they called the upstart Hulu joint venture Clown Co.

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Facebook Connect - to use or not to use

With lots of media coverage recently, and as Facebook prepares to roll out it's new Facebook Connect technology to even more sites, questions have begun being asked about privacy, and if Connect is going to be another flop like Facebook's now reknown Beacon technology.

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A dispute erupted between Google and Facebook, its largest partner in the new service Friend Connect

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Facebook is all about openness and data portability, as long as that doesn't involve openness or portability of data, it seems.

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Previewed by Google in a press release, Google Friend Connect will provide secure authorization APIs for any website owner to embed applications and features of any social networking site that hops on board.

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Google has joined the drive to make the web more social by introducing tools to enable people to interact with their friends. Friend Connect follows plans announced last week by the world's two biggest social networking sites, MySpace and Facebook.

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Confirmation of Google's entry into the open friend space established by Facebook and MySpace.

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Don't they say good things come in threes? Well, regardless, we've heard from multiple sources that Google will launch a new product on Monday called "Friend Connect," which will be a set of APIs for Open Social participants to pull profile information from social network …

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