There is an easy formula for doing it wrong: publish attention-getting bull@!$%# and pull stunts to generate mindless traffic.

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John Gruber is a smart guy. He consistently provides some of the best Mac, iPhone, web and general geekery analysis. Whenever he publishes an article, I read it, and 9 links he publishes out of 10, I read, too.

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A couple of months back, I was giving Dan Benjamin a hard time on Twitter, claiming that someone replaced his avatar with a caricature of Cabel Sasser (of Panic fame). Dan replied, with a link to the source his avatar, which was supplied by the gang responsible for Happy Webbies.

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A decade ago, Wired was my favorite magazine. Today, they print mind-numbing tripe like Leander Kahney's 3,500-word cover story, "How Apple Got Everything Right by Doing Everything Wrong".

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So the big question regarding the email Apple sent last week to developers who applied for entry to Apple's iPhone SDK beta program is whether anyone at all has been admitted already.

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Back in June, I didn't think this would happen. I was wrong. There was never any question that this is a big market, the question is whether Apple wanted a part of it. The answer, clearly, is yes. The enterprise features announced today are serious and difficult.

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John Gruber has been writing the often quoted, ever popular Daring Fireball since 2002.

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But what if Microsoft does the unexpected and keeps Yahoo separate and distinct? On a vastly smaller scale, that's what Microsoft has done with its Mac Business Unit.

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Who says Newsvine isn't read across the Internet?

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After a swarm of moths invaded Australia's capital this week, a local restaurateur is giving some interesting advice: If you can't beat them, eat them.

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So Apple says that after 400 cycles, the battery should hold about 80 percent of its original capacity[, b]ut Sullivan reports that it'll be completely dead after "300-400 recharges".

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Daring Fireball's John Gruber breaks down the open letter from Macrovision CEO Fred Amaroso in this hilarious article.

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Yes, this all sounds very strange David and you've given me a new level of respect for the legal profession. I thought something was strange about those responses but just couldn't put my finger on it. You've cleared that up nicely, thank you. George Ou is an ass.

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John Gruber's talks about Daringfireball.net's membership in The Deck, a newly formed advertising consortium targeting design and web-development professionals.

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