A Chinese firm is suing the internet giant Google over its Chinese name, saying it is too much like its own name and is harming its business. Google's Chinese subsidiary has transliterated its name to Guge.

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Film producers from three countries have come together to make a one-hour investigative documentary on the mysterious disappearance of the 17th Century Tibetan kingdom of Guge.

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Google has apparently changed its name in China to "GUGE". In a conference held in Beijing, Eric Schmidt announced that "GUGE" will now be the Chinese brand name for Google's Chinese operations.

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