There have been unfortunate incidences where people are given misleading information in part because there's no way of vetting it.

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As schools compete for students to improve their market position, the demands of the market often trump specific educational policy goals such as increased equality and access to better-performing schools, according to Christopher Lubienski, a professor of educational organizatio …

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While ABC's Lost and NBC's Heroes have lost some steam in the Nielsen ratings over the past year, they remain two of the most valuable program franchises a marketer can tap into, according to the just released calendar year "content power ratings" (CPR) released by Publicis Group …

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As marketers continue their debate over the next great advertising medium, a new study released today by the Advertising Specialty Institute found it's not TV, print or radio that gets consumers' attention, but good old promotional swag.

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"What does that mean? If you get a newsfeed from someone you haven't spoken to in years who "totally loved Dark Knight!" it's probably because Warner Bros. paid to have it broadcast to you.

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FOR decades, Nabisco has sold cookies called Social Tea and crackers called Sociables. Now a competitor, Pepperidge Farm, is going all social, too, by entering the increasingly popular field known as social media with a Web site devoted to social networking.

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All the marketers who got success in building entire campaigns about why doing something or buying something makes you smarter, highly regarded and more intelligent than those who don't.

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Google is seizing on the popularity of widgets — small online tools that function like mini-Web sites — for its latest push into advertising.

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This is embarrassing. A Corporate public relations nightmare. Incompetence at a very high degree.

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FTC Press Release

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Part of the fun of working in the online marketing industry is watching marketers try to navigate new territory. In the dozen years or so since the commercial explosion of the web, marketers have learned chiefly by experimentation.

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