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Cormac McCarthy’s “The Road” won the Pulitzer Prize, but it’s likely the voters read it while holding a hand over their eyes and peering through a gap in two fingers. While it is a novel that explores the unwavering bond between a father and son, there are chilling and gruesome aspects that make a beautifully written tale somewhat cringeworthy.
Coming to a store near you: Bob Marley video games, shoes ... snowboards?
The popular '60s-era “Mad Men” TV series has become firmly rooted in the mainstream, and now another stream as well: Twitter, where fans portray various characters on the show.
College students won't be tempted with free goodies to sign up for credit cards come February when new marketing restrictions and other rules will take effect.
Toyota Motor Corp. will pour $1 billion into a major U.S. marketing campaign in the fourth quarter, as the Japanese automaker bets on a recovery in the ailing auto market here.
Regulators clamped down last fall on shady sales practices for privately run Medicare health insurance for the elderly.
Many Americans know that "What happens in Vegas stays in Vegas."
Put the brakes on the apologies. Think about your brands. And give us a reason to buy your cars.
After filing for bankruptcy protection, General Motors is pushing a new ad campaign promising it will emerge from its financial troubles leaner and stronger.
The furniture trade show that draws tens of thousands of industry insiders to High Point twice a year could lose a fifth of its funding due to the state's widening budget shortfall.
Food and Drug Administration officials have finalized guidelines that make it easier for pharmaceutical companies to use medical journal articles to promote drugs for unapproved uses.
A casino gambled and lost — big time. Now it's asking thousands of customers to give it a break.
Months before a financial implosion shook shoppers straight to their checkbooks, Saks Inc. executives realized a problem might be brewing with their holiday lineup.
Combating the growing obesity problem among children will require stronger action at all levels from food makers to governments and schools, witnesses told U.S. lawmakers Tuesday at a hearing about how foods are marketed to kids.
Olympian Michael Phelps' record-setting performance in Beijing has led to multimillion-dollar endorsement deals, but his road to marketing gold was paved years before he swam a lap in China.
About 85 percent of the marketing materials that private insurers use for their prescription drug plans fail to meet all of Medicare's guidelines for those products, federal auditors said Thursday.
Marketing food and drinks to children these days occurs with more than just a few television ads. It involves promotional displays at grocery stores and packaging that directs them to Web sites where they can play games, win prizes or send e-cards to a friend.
The marketing chief who directed about $8 billion a year advertising products such as Tide detergent, Crest toothpaste and Gillette shavers is stepping down, the Procter & Gamble Co. said Tuesday.
Lately, the emails I’ve been getting from readers include career dilemmas that are largely related to the struggling economy.
Facebook Inc.'s popular online hangout so far has proven to be a better place for promoting fun and games than peddling products.
The Bush administration is poised to give drug and medical device companies new leeway to use scientific journal articles to promote their products for unapproved uses, a Democratic lawmaker said Friday.
Major League Baseball's postseason marketing campaign will include a Web site that allows fans to create their own compilations of past playoff highlights.
If Cavaliers fans were thrilled by LeBron James' 48-point performance against Detroit, just imagine how Nike executives felt. Their $90 million investment never looked better.
FTC: Children still marketed violent contentThe video game industry is doing a better job at keeping young kids away from violent and other inappropriate content than the music and movie businesses, according to a new report by the Federal Trade Commission.
John Tantillo's Brand Winner... And Loser: Tiger Woods and The U.S. Secret ServiceThe Tiger Woods brand will likely emerge with just a scratch from his recent mishap, but the Secret Service? They may have a lot of work to do.
Google Will Limit Some News AccessGoogle said late Tuesday that it would allow publishers of paid content to limit the number of free articles accessed through its Internet search engine, a concession to an increasingly disgruntled media industry trying to find ways to get users to pay for content .
Did You Buy Anything on Cyber Monday?Why do the marketing people in America think if they brand certain days the American people will lose all control and spend all their money.
Publicizing pharma marketing to children in the UK"Lots of children, teenagers and young people need to take medicines prescribed by doctors to help them stay well and healthy. People take medicines for many different reasons and some medicines can be used for more than one reason."
four steps to successHere is a great program you must discover, it is very ground floor. You will want to set up multiple streams of income, here is one.
Oooooooowwwwwwww......1:30am, roll over, and feel my sciatic nerve spasm just below my left shoulder blade....2:30am, COLD, roll over again, pull, tug, yank a corner of comforter to cover the draft, the ugly little nerve in my back warns me again that it's had enough....3:30am, t …
As Facebook Ages, Gen Y Turns to TwitterInternet users ages 18-44 are more likely to use Twitter or another status update service. (Pew Internet poll results)
Scientologists 'targeting' schoolchildrenThe New South Wales Government says the Church of Scientology is targeting year-six students using "marketing" material that claims to promote human rights.
Web's social media can net new businessComputer-based social media such as Facebook and Twitter are low-cost ways that businesses large and small can use to net new customers or promote their products and services, despite the lethargic economy, an online marketing expert says.
McDonalds scoops Shame AwardsFast food giant McDonald's has received three servings of shame from parents in the annual children's food marketing awards.
The 7 Harsh Realities of Social Media MarketingSo in honor of Dan Kennedy, who sometimes styles himself as the "Professor of Harsh Reality," I thought I'd talk today about some of the not-so-kumbaya aspects of social media marketing.
The Arrest Of An Elderly Tagger Could Answer The Aged Question: 'Who Is John Scott?'The sheriff's department says he's the oldest tagger they've busted even though the suspect, a 74-year-old, is more of "snipe" marketer who's allegedly been plastering bumper stickers around town that read, "Who Is John Scott?"
Nothing fancy here; just a short article and poll regarding direct to consumer marketing of pharmaceuticals. Don't know about you but it drives me crazy when I can't watch more than 15 minutes of T.V. without seeing a commercial for erectile dysfunction or depression.
Science Vs. Marketing: Researchers Conclude Wii Fit Produces 'Underwhelming Results'Nintendo's flapjack-like selling Wii Fit isn't much of an exercise program, according to researchers from the American Council on Exercise, who researched the calorie-burning video game along with the University of Wisconsin La Crosse, Gamasutra reports.
Tantillo's Brand Winner... And Loser: The Republican Party and the Democratic PartyThe Republican Party has pulled itself out of its "Party of No" rut. Meanwhile, the Democratic Party is clearly out of touch with the right-of-center American public, pushing Rooseveltian policies on a public that is no longer living in 1929.
Connecting with Customers on Twitter – 9 Tips for SuccessThere are thousands of businesses on Twitter, and certainly many businesses are doing a fine job of connecting with their customers.
Disney Will Give Mickey Mouse a MakeoverFor decades, the Walt Disney Company has largely kept Mickey Mouse frozen under glass, fearful that even the tiniest tinkering might tarnish the brand and upend his $5 billion or so in annual merchandise sales. One false move and Disney could have New Coke on its hands.
Climate change as the new religion. A lesson in advertisingIf you can't win the debate, brand it as religion. That's how climate change deniers operate. Let me unravel how this cheap marketing tactic of branding exists and is propagated.I should know, I work in advertising and very well know how companies spin a web of nonsense to get …
Vegemite Contest Draws ProtestsWhether the strategy was intentional or not, Gerry McCusker, who has written a book on public relations disasters, believes Kraft's experience with iSnack 2.0 will become a useful case study in using controversy to "cut through the clutter" of the marketing space.
An Important Lesson In BrandingThe most vital element of product development is "deliver what you promise." This young woman has nailed that. You may also notice her deft implementation of core UNIX philosophy: "Do one thing and do it WELL." I must track her down and make her my new head of marketing.
How to measure social mediaCommon sense advice on using and measuring the ROI on social media efforts.
John Tantillo's Brand Winner... And Loser: Candidate Obama and President Obama"Obama's story has been lost, because the man now in the White House has lost touch with the brand that the people elected."
John Tantillo's Winner and Loser of The Week: Fox News and The Global Warming MovementFox is leading CNN in the ratings. Is this a product of how they have handled the Obama Administration's reaction to their channel?
Dateline: 1958 Muriel Billes, the wife of company co-founder A.J. Billes, came up with the money idea that was pure marketing genius.
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