Marketing departments often lack the proper solutions to conduct effective measurement or they're simply approaching it the wrong way. This disconnect between marketing and the bottom line has gone on since marketing became part of the business landscape.

1

0

Data followup: Google Adwords trounces email marketing in efficiency

We noted at the beginning of the month our ongoing disappointment with the efficiency of our email marketing attempt to get people to complete our Q2 marketing survey (which, by the way, is just winding up). As some of you may remember, the stats looked something like this:

8

3

Comparing direct email with Google AdWords

For the last couple of years, I've been a pretty big skeptic about email marketing. Yes, it is cheap, but because of spam filters and general tyranny of too much email, it seems like a very poor way to reach people.

7

2

Online activities now consuming almost a quarter of marketing budgets

Blackfriars published our ninth quarterly Blackfriars Marketing Index today (you can read the press release here), setting the first quarter value to 106.

4

0

How to measure ninety days of buzz marketing?

4

1