Microsoft Research is launching a free application today that lets people navigate deep into the universe and view galaxies, nebulae, planets and other celestial objects through the lenses of the world's best observatories.

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The forensic work portrayed on the "CSI" TV series has met its match in the sophistication found in the business of branded entertainment. Looking at the role Microsoft's technology played in Wednesday's episode of "CSI: NY" makes that clear.

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The business of branded entertainment and product integration is big and getting bigger. An analysis of the role Microsoft's technology played in Wednesday's episode of "CSI: NY" emphasizes just how sophisticated this form of advertising has become.

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