ComScore, Omniture join up to measure audiences

Two of the largest companies involved in tracking and analyzing Web traffic are joining forces to measure digital audiences more comprehensively.

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Two of the largest companies involved in tracking and analyzing Web traffic are joining forces to measure digital audiences more comprehensively.

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You Have a Business Blog, But Do You Have a Social Media Optimization Strategy?

"How do we measure it?" When we talk to clients about the possibility of starting a blog, the question of ROI metrics is second only to, "Aren't bloggers just a bunch of sexual predators and teenagers talking about their naughty escapades?". As blogs and social networking cont …

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A discussion of web analytics solutions based by categories.

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Kirk McElhearn does a nice explaination of what's going on with the MiniStore that was introduced with the latest update of iTunes.

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