Ad network strives to make coupons more meaningful

While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. To wit: U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.

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COUPON lovers, take heart. The era of waiting, scissors in hand, for the Sunday newspaper circular is over.

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Max Card, the eco-friendly mega coupon book in a card, gives customers a one of a kind ongoing discount program that doesn't rely on a heavy paper coupon book.

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