Recession forces new focus in e-commerce marketing

Online retailers are shifting their marketing from traditional advertising to less expensive tools like Facebook.com and Twitter and e-mail as they seek market share or just work to retain customers, according to an industry study being released Tuesday.

0

0

The new retail startup Alice.Com could very well be the next Amazon in online retail sales.

1

0

Most consumers probably associate eBay Inc. more with vintage lunch boxes and low-priced electronics than with laptop bags made from recycled plastic by women in New Delhi.

6

1

Online food retailer Ocado has outlined plans to expand into areas such as clothing and health and beauty. Ocado, which has a contract to deliver Waitrose food, has recently clashed with the supermarket over Ocado selling branded foods for less than the Waitrose price.

1

0

PayPal Eager to Get Into Point-of-Sale Transactions

PayPal is well-know to anyone who has ever bought anything on eBay or at other online vendors, but now the company is eager to take on other merchant processor services. It denies having designs on this vast market, but industry observers are skeptical. But you be the judge.

7

1

Critics thought it was over the top when Amazon.com Inc. expanded from books into music in 1998. When the Web retailer let competitors start selling things alongside its own inventory in 2000, they said Amazon had gone nuts.

1

0

Internet shopping may have come of age in 2007, a report out today claims. Just under £1 in every £7 spent on consumer goods in the UK last year was spent online. This represents a jump of more than 50% compared to 2006.

4

3

I could not believe it when the Toys 'R Us catalog began advertising their Holiday Toys already this past weekend, complete with elves on the front cover. However, CNN and retailers are already gearing up for the Holiday buying season.

4

5