ABC released its 2008-09 prime-time schedule this morning during a press conference call conducted by Steve McPherson, president of ABC Entertainment. I listened in and got the rundown:

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Oprah's Big Give": it's the name of Oprah Winfrey's new Sunday-night prime-time show—a reality show in which contestants are challenged to give money away in creative ways—but, beyond that, it's a neat three-word summation of what Winfrey stands for, what she's ac …

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Big Give or Big Receive?

It seems Oprah couldn't resist jumping onto the reality show bandwagon. Last Sunday, March 2, "Oprah's Big Give" premiered and asked viewers the question "What would you do if you were handed a bundle of cash—and told you have to give it all away?"

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