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PBR

The Wire

SportsBiz: Bull riding goes mainstream

When Professional Bull Riders Inc. named Randy Bernard its chief executive officer in 1995, the 28-year-old was proud to tell people he worked for PBR. But their response was less than heartening.

The Vine

OK The Time Has Come... My Tribute to The US Navy

Christmas Time, and all around the globe our nation has hundreds of thousands of some of our best and brightest serving on-board Naval Vessels and on Naval Bases.

What PBR REALLY stands for
Source:

What kind of beer do you like to drink, neighbor? Heineken. Heineken? @!$%# that @!$%#! Pabst Blue Ribbon! Blue Velvet (1989)

Bull Riding, Sport of the Future
Source: The L.A. Times

Data research shows it is the fastest-growing spectator sport in the U.S. from 2003 to 2005. Randy Bernard is sitting pretty behind his modest desk, which, 11 years ago, was nothing more than a card table and a folding chair.

Bucking For Dollars- The Winner of the PBR World Finals Takes Home a Cool Million

Where Have All The Cowboys Gone? They're roping themselves down on the backs of snarling mad 1800 lb. bulls with charming namesakes like Werewolf Snuff, Pandora's Box and Scene of the Crash and trying to hang on for eight spine rattling seconds with just one hand.

Knockaround Guy- Pro Bull Rider Chris Shivers' Stories are Real Steer-Jerkers

Who are the millennial cowboys? They drive pickups, not herds, they get buzzed on Jim Beam and they ride 1300 lb. bulls with names like Locomotive Breath, Hurts So Good and Freak on a Leash.

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