According to Sony the registered number of Playstation Home users has reached 7 million. 3 million of which come from europe. 80% of the users are male in the 18-35 range.

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The biggest issue with Sony's PlayStation Home program thus far is actually connecting to the virtual environment itself. Gamers click on the icon via the XMB only to get a popup box saying "Network Error, The connection to the network was lost, C-991."

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This just in: After pushing back the launch date by more than a year, Sony's video game division plans to release PlayStation Home, an online 3-D social networking service, on Dec. 11.

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K Zero has a brand new strategic report available - the 5 Rules for Virtual Brand Management.

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Why Microsoft would model anything after Second Life is beyond me, but according to Microsoft general manager of entertainment devices Daniel Schiappa, they are also considering creating a virtual world that will interconnect with Xbox Live.

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One thing is clear - although virtual worlds are a new phenomenum, different worlds attract different types of people.

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"...Sony revealed on Wednesday (March 7) that it is indeed launching a 'Second Life'-style service called PlayStation Home that will grant every PS3 owner an avatar and a virtual apartment, which are linked into a virtual world that will be available for free to all system owners …

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