Nov 12 - By Associated Press
Toyota is planning a larger version of its popular Prius hybrid, which will be powered by a new kind of battery, a Japanese newspaper reported Friday.
Sep 30 - By The Associated Press, Only on msnbc.com
2010 Toyota Prius V
Sep 30 - By ANN M. JOB, For The Associated Press
There's a little something extra for car buyers who have their hearts set on top fuel mileage in the Toyota Prius. But they'd better not get tired of the car's wedge shape.

Sep 3 - By Associated Press
Toyota's hugely popular Prius ranked as Japan's best-selling car in August, keeping the top spot for the fourth consecutive month with the help of government subsidies and tax breaks, an auto industry group said Friday.

Jun 19 - By Yuri Kageyama, AP Business Writer
Toyota Motor Corp. got 180,000 orders for the new Prius hybrid in Japan in just a month, far surpassing its target of 10,000 vehicles in monthly sales, the automaker said Friday.

May 29 - By Mari Yamaguchi, Associated Press Writer
Toyota's Prius was the No. 1 selling vehicle in Japan for May, clinching the top spot in the domestic market for the first time and overtaking Honda's new hybrid, the Insight, which fell to third.

May 18 - By Dan Carney, msnbc.com - Only on msnbc.com
Instead of calling its hybrid the “Prius,” Latin for “first,” a change in strategy at Toyota could be summarized by renaming the car “Plurimus,” for “most,” because Toyota’s new plan is to make the 2010 Prius the company’s technology flagship car, equipped with all the gadgetry the company can muster.

May 17 - By Yuri Kageyama, AP Business Writer
Toyota rolled out the revamped Prius on Monday, and said it already had 80,000 advance orders in Japan for the remodeled hybrid amid intensifying competition with Honda's rival offering, the Insight.

May 13 - By Dan Carney, msnbc.com - Only on msnbc.com
The angels sang, the clouds parted, and the latest version of the Toyota Prius descended from the heavens to save mankind from its self-destruction. Really, that’s just how it happened. At least that seems to be the view of some fanatics who have mistakenly concluded that Toyota is not bound by the same laws of physics or business as every other car-making entity on the planet.
Apr 21 - By Dan Strumpf, AP Auto Writer
Toyota Motor Corp. said it won't change the price tag on its next-generation Prius when the hybrid hits U.S. showrooms in late May and will release an even cheaper version later this year, as the automaker aims to compete with the latest hybrid from rival Honda Motor Co.

Jan 27 - By Rob Lovitt, msnbc.com - Only on msnbc.com
Hello, is this thing on?

Jan 14 - By rolandjones
Just a few years ago, the world’s automakers took a scattershot approach to the growing need for alternative-fuel technologies, pursuing strategies for everything from hydrogen fuel cells to ethanol, biodiesel and natural gas.

Jan 12 - By Dan Carney, msnbc.com - Only on msnbc.com
The curious dichotomy of the 2009 Detroit auto show is that, while the showmanship has diminished from years past (no Dodge Ram cattle drive past the Cobo Center, for instance), in other ways hype is still at an all-time high.

Jan 12 - By David Runk, STF
Toyota Motor Corp.'s sleeker, more fuel-efficient update to its iconic Prius goes on sale this spring in a market growing more crowded with competing hybrids and battered by the global financial crisis.

Sep 10 - By Kathy Barks Hoffman, Associated Press Writer
The head of the United Auto Workers union says Republican presidential nominee John McCain lost credibility by first saying he bought his daughter a Toyota Prius, then saying she bought it.

Jun 20 - By rolandjones
Time was when hybrid gas-electric vehicles appealed only to the greenest car consumers more concerned about saving the environment than saving on gasoline bills. Gas prices hitting $4 a gallon have changed all that.

Apr 1 - By Yuri Kageyama, AP Business Writer
Toyota says it got no Japanese government money to develop the Prius gas-electric hybrid vehicle. Chrysler says it did — or at least got a lot of support.
Dec 20 - By Associated Press
When Congress sent an energy bill to President Bush for his signature, it arrived in a Japanese-built Toyota Prius hybrid — a move that rubbed two Michigan Republicans the wrong way.