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The relentless pursuit of shrinking attention -- part 2

In yesterday's post, I linked to Scott Karp's insightful analysis that just at a time that advertising revenues are shrinking, almost every major high-tech company is looking to advertising for growth.

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The relentless pursuit of shrinking attention -- part 1

May 11 - By Carl Howe

Seems like everyone wants to be a hammer when the pile of nails is getting smaller. Scott Karp at Publishing 2.0 uses Microsoft's adCenter launch to declare that Microsoft is no longer a software company. But he goes even further with his analysis with this table:

business, advertising, internet, analysis, marketing, web, publishing, myspace, consumers, opinion

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The relentless pursuit of shrinking attention -- part 2

The relentless pursuit of shrinking attention -- part 1

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