Diners Club International rebrands itself

Diners Club International said Monday it's changing its logo, card, Web site and advertisements to reflect its new ownership under Discover Financial Services.

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Pelosi: Health care 'public option' needs new name

A government-sponsored "public option" for health care lives, though it may be more attractive to skeptics if it goes by a different moniker, House Speaker Nancy Pelosi said Monday.

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Senate climate bill drops "cap and trade" term

Senate Democrats tried out a new catch phrase Wednesday to sell their global warming bill: pollution reduction and investment, or PRI.

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GOP group launches listening tour to rebrand image

With its party struggling to define itself, a group of prominent Republicans launched a listening tour Saturday in a bid to boost the GOP's sagging image and regroup for future elections.

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Wisconsin's new slogan faces some pushback

Wisconsin's new state slogan is already inspiring something, but it's not exactly unanimous praise.

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Barbicide Goes Out of the Barbershop

Barbers have dipped their combs and scissors in it for six decades. Now the makers of Barbicide want masseurs, waiters and jail wardens to try a new form of the ubiquitous blue disinfectant.

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Wisconsin Seeks a Less Cheesy Image

America's Dairyland wants you to know it's not just full of cheeseheads — and it's taking the mission seriously.

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Mrs. Butterworth Gets Makeover

The talking grandmother-shaped syrup bottle is back on television ads for Mrs. Butterworth's. The bespectacled Vlasic stork is hawking pickles again, too.

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Barak Turns His Back on Dovish Past

For Israeli Defense Minister Ehud Barak, the future seems to be about the past — and how to disown it.

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Simpson Charts New Path With 'Affair'

Few celebrities have predicated their fame on married life more than Jessica Simpson. Simpson was a minor pop star with sagging record sales before 2003, when MTV's "Newlyweds" made her a reality TV sensation.

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Beer Makers Target More Affluent Drinkers

Proclaiming Miller Genuine Draft as "Beer. Grown Up," Miller Brewing is repositioning the brand to woo sophisticated 20-somethings — a segment that's straying from domestic brews in favor of light beer, imports, spirits and wine.

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excerpt: ''He plans to list specific goals that any health insurance reform plan that arrives at his desk must achieve, according to Democratic strategists familiar with the plan.

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This is kind of funny: Rep.

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Michael Steele shows a rare moment of clarity and states he does not support the 'resolution' to 'rename' the Democratic Party the "Democrat Socialist Party." He will probably be forced to step down, and apologize to Rush Limbaugh.

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In 2007, Blackwater Worldwide, the world's largest private security company, made the wrong kind of headlines when Blackwater contractors allegedly shot and killed 17 Iraqis in a crowded square in Baghdad.

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Facing a growing image problem, a 78-seat deficit in the House of Representatives and soon to be on the short end of a filibuster proof majority in the Senate, Republicans set out this week to try and recast the Grand Old Party with voters by focusing on an issue Democrats have y …

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Change has indeed come to Washington. The GOP is going on a listening tour.

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As Democrats prepare to celebrate the inauguration of Barack Obama, the Republicans are left with not much to do but slink off and lick their electoral wounds. Comedy Central's Jon Stewart, however, suggests that they "could use the opportunity to make themselves stronger."

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Solving difficult and arcane political problems is beyond my pay scale. What I do know is that in life and in health, the truth is sometimes tough to hear and even tougher to act on.

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From the article: So many voices have expressed their thoughts on Adobe's new icons so far and one of the more noticeable one from users is that they all thought it was some temporary place holder art.

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The friendly butler Jeeves, from ask jeeves will be removed from the site by the end of February.

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