Followers are available in blocks starting at $87 (£53) for 1,000. The biggest block uSocial is selling is 100,000 people. USocial said businesses and individuals were queuing up to use its follower finding service.

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Do you have hundreds of friends on Facebook? Well here is a good twist on Web 2.0 social-marketing. Facebook and Burger King are teaming up to give you a free Whopper...as long as you "sacrifice" 10 friends to get it.

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Sharing a message with people online is a lot like following a recipe: 1 part creativity, 2 parts distribution, 3 parts networking.

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In a time of stock market crisis, bailouts and a weak dollar, LinkedIn still raises $22.7 million in funding. How? It's a relevant site with a number of useful resources for professionals and businesses.

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Facebook is in trouble. Five top executives of the social network have jumped ship. To give employees a financial incentive to hang in there, the company may start deploying its already scarce cash to buy some of their otherwise illiquid stock.

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Firefox Plug-in are great perks for social media addicts, which make social media more productive and focused, reduce distraction and improve your social media experience.

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"The Electric Library Card

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$6m 'Get Moving' campaign a failure, says expert Campaign aimed to get kids off the couch and active Government evaluation says campaign a success

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In part one we talked about the concept and benefits of WEB 2.0 Social Bookmarking. We left off when we told you how HUGE it is when you reach the first page of one of the more popular social sites like Technorati, Digg, Netscape and Stumble Upon.

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To social marketing (especially on blogs) these kinds of freebies can be gravy on the biscuits of your content.

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Great article about using video to market both socially and at a corporate level for clients. Videos samples included in article.

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Everybody's doing it. Delta is doing it. Amazon started doing it yesterday. Dell is finally doing it. Are you doing it? That is, are you adopting social media into your marketing mix?

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If you're thinking about social media space as a traditional marketing environment, you're planning a boring party.

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I am the future of the Internet and according to Pew Internet and American Life Project report from last week people like me — Web 2.0 participants, gadget hounds — only make up 8% of the general population. For now, that is.

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At the heart of the debate is basically a marketing fundamental dressed up as a social media talking-point: how do you get influencers to evangelize for you.

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Sometimes, the social-media market seems like California during the Gold Rush: everyone everywhere yells, "Thar's gold in them-thar hills!" and rushes in with their marketing pickaxes and shovels.

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In Web 2.0 environments customers are invited to participate in dialogue about a brand, to use familiar language in an interesting conversation and get feedback about their statements.

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This high level of information engagement has even greater potential for sales enablement if you're part of a niche market. That is, if you have plenty of expert knowledge about your field, customers are even more likely to want to engage in a social-media relationship.

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Way back in the day, marketing meant word-of-mouth. Then it came to mean big media pushing out a message to a big audience. But, increasingly, successful B2C marketing is beginning to mean word-of-mouth again.

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Social marketing, or so-called Web 2.0, might seem at first to be a less accountable form, but with a well-designed infrastructure and close monitoring (the cornerstones of traditional marketing, too), you can produce real, trackable marketing results for every message you send o …

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The World Wide Interwebs offer up such nifty geegaws these days that it can be hard not to jump into new technologies just because they look cool.

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On some level, marketing is about evangelism, about preaching the gospel of your goods/services in an attempt to create believers. In traditional marketing, that can create a number of problems since – in general – faith doesn't come cheaply.

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With new online metrics and tracking tools social marketing can demonstrate accountability in ways that traditional marketing won't ever be able to.

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In an unprecedented corporate communications move, Starbuck's counters allegations made in an Oxfam protest video with a YouTube of it's own (embedded)

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