You Have a Business Blog, But Do You Have a Social Media Optimization Strategy?

"How do we measure it?" When we talk to clients about the possibility of starting a blog, the question of ROI metrics is second only to, "Aren't bloggers just a bunch of sexual predators and teenagers talking about their naughty escapades?". As blogs and social networking cont …

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Very funny jab at blogging and the ways that people try to increase readership.

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Not SEO, it's SMO: Social Media Optimization

There should be no doubt that connecting to people through social media can position you in the mind of a job candidate as a trusted employer that has integrity.

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