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Caffeine addicts nationwide got first tastes of Starbucks Corp.'s newest offering as the coffee giant blanketed the nation with tens of thousands of free samples of its instant coffee called Via.
Starbucks warned Wall Street on Thursday that its profit would fall short of analysts' expectations this quarter, just hours after Chief Executive Howard Schultz tried to assuage concerns about the recession's effect on the coffee retailer's sales and profits.
The scent of ham, eggs, cheese and bacon will soon stop competing with the aroma of coffee in Starbucks stores as hot breakfast sandwiches become the first casualty of the company's battle to win back customers.
Fewer coffee drinkers have been streaming into Starbucks Corp.'s U.S. stores — news that overshadowed an otherwise healthy fiscal fourth quarter for the world's largest chain of coffee houses.
Paul McCartney was introduced as the first artist signed to Starbucks Corp.'s new record label, lending an iconic nameplate to the coffeehouse giant's latest entertainment venture.
Starbucks says more customers visit and spend moreMore people are visiting Starbucks Corp. coffee shops this year than last, and they're spending more money when they do, an executive said Thursday.
For Eateries, Oatmeal Is HotterExcerpt: The smoothie chain Jamba Juice plans to add oatmeal to the menu at its Chicago locations Thursday, the latest sign of how restaurants are trying to give the old-fashioned breakfast food an upscale makeover.
Starbucks Takes a 3-Hour Coffee BreakStarbucks temporarily closed stores as it retrained workers and tried to revive "the romance of coffee."
Starbucks to Offer Free Wi-Fi With AT&T (AP) -- Starbucks Corp. is teaming up with AT&T Inc. and will start offering a mix of free and paid wireless Internet service in many of its U.S. coffee shops, beginning this spring.
Starbucks to Close Stores and End Sandwich Sales, Supporters of Independent Stores CelebrateThe decision came as Starbucks reported anemic sales growth of 1 percent at stores open at least a year, the worst three-month performance in the company's history.
Curing What Ails StarbucksIts coffee shops of the past are gone, but the chain can rebound by slowing down.
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