The WSJ points out that instant coffee is as far from Starbucks' core brand as you can get:

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Starbucks disses paying so much for Starbucks?

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This approach to marketing seems off-track for Starbucks. But more definitively off-track is how uninteresting the commercial is--conceptually, graphically...what a waste.

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Next week, Dell plans to reveal a rather original system design that places 12 full servers running on Via's Nano chip in a 3.5-inch-high case. That's three times as many servers as Dell usually squeezes into similar, compact systems.

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Via Ready Brew, Starbucks coffee in an Instant

Today is "Via Vednesday," the first Wednesday after Starbucks released their newest promotion: starbucks coffee in an instant.

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Starbucks buys a Jet, but leaves baristas struggling

Amidst hundreds of closing stores and decreased labor hours, Starbucks Coffee Company bought a jet. The new jet, a Gulfstream 550, was ordered three years ago, according to the spokeswoman Deb Trevino.

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ORLANDO, Fla. -- A source close to the investigation into the death of Caylee Anthony told WESH 2 they would not oppose the Anthony family reuniting at the Orange County Jail with their daughter, Casey Anthony, via a video hookup.

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"Check this out," Massimo Banzi says. The burly, bearded engineer wanders over to inspect a chip-making robot—a "pick and place" machine the size of a pizza oven.

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Previously one of the best chipset makers for enthusiasts looking for high performance on a budget, VIA has told Custom PC that it now sees no future in making chipsets for third parties such as Intel and AMD.

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A recent rumor making the rounds suggests that Apple will be switching from Intel chipsets for its products to using chipsets made by one of Intel's competitor, either AMD or VIA. I'm skeptical, but the rumor has gotten enough traction that it's worth taking a closer look at it.

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When it comes to takeover and acquisition rumors, NVIDIA seems to be a perennial favorite. The company, a rumor that they may buy AMD has emerged on more than one occasion, as has a rumor that Intel was contemplating buying them.

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Beginning July 3, gamers in North America will grab their flashlights and hide under the covers as "Vampire Rain" for Xbox 360 delivers unprecedented levels of horror and action, bringing an intense and hair-raising experience that can be enjoyed alone or with friends over  …

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Via Technologies has unfurled a prototype for a mini notebook that will compete against similar small computers touted by Samsung and Intel, but sell for less.

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PICS Via Epia installed in alloy wheel case

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Via Technologies on Thursday published details about its new playing card-size motherboard. The new board will measure a mere 4 by 3 inches and has been designed to operate with Via's C-7 and Eden microprocessor families.

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Security Update for Ekiga

Ekiga is a H.323 and SIP compatible videoconferencing and VOIP/IP-Telephony application that allows you to make audio and video calls to remote users with H.323 hardware or software (such as Microsoft Netmeeting) as well as SIP endpoints. The Problem....

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CBGB R.I.P: How to Keep Punk in Your Life

Another piece from my colleague, Darryl Ohrt author of "The Punk Rock Brand!" (Also posted on Newsvine) from his blog BrandFlakesforBreakfast.com. CBGB R.I.P: How to Keep Punk in Your Life By Darryl Ohrt, VIA darryl@viaworldwide.com

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The Punk Rock Brand

Here is an unpublished article from a professional acquaintance of mine that I wanted to share. The Punk Rock Brand By Darryl Ohrt, Visual Intelligence Agency darryl@viaworldwide.com

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