Virgin Offers Northern Rock Equity

A consortium headed by billionaire Richard Branson's Virgin Group Ltd. is offering to rescue Northern Rock PLC by proposing a plan on Friday to inject cash into the struggling mortgage lender and rebrand it Virgin Money.

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The long-running Northern Rock saga appears to be coming to a head today as the Government announced plans yesterday to nationalise it.

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Shareholders of troubled mortgage lender, Northern Rock, are expected to be told today that time is running out for them to agree a deal with its bidders.

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A consortium led by Virgin Group has been named the preferred bidder for Northern Rock. This was first rumored In the News on 12 October 2007.

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A consortium led by Sir Richard Branson's Virgin Group has been named as the preferred buyer for Northern Rock.

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The unsurpassed marketing appeal of Virgin and the superlative intellectual savvy of Macquarie Bank should make for a winning combination...but in times of liquidity crisis (i.e. now), even the best ideas can go awry.

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THERE is nothing virginal about Virgin Money's new home loan campaign showing wild sex romps between elderly lovers. Titled "Everlasting Love", the print, digital and TV marketing campaign shows a couple married for 57 years in a racy scene.

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Virgin has been forced into an embarrassing U-turn after a new viral advertising campaign backfired spectacularly.

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