Invention: YouTube watermarks

Some of the material on video sites like YouTube is "re-purposed", which is a polite way of saying it was uploaded without the copyright holder's permission.

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That DRM is dying in the music arena is clear: the major labels are all on board with DRM-free music, and consumers have sent a message that DRMed music isn't attractive.

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Google has launched new digital "watermarking" technology on YouTube in an attempt to stop copyrighted movies and TV programmes from appearing on the popular online video service.

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Watermarking has been in the news twice in the last week. First, Wired's Elliot Buskirk revealed that Universal will insert watermarks in the DRM-free files it's distributing through Rhapsody, Amazon.com, and other online stores.

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A couple of recent posts on Ars Technica and TUAW pointed out that Apple is embedding personal information, such as the name and email address of the purchaser, in all of their AAC files (including the DRM-free ones).

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Home gateway manufacturer Thomson SA plans to incorporate video watermarking technology, which it also developed, into future set- top boxes and other video devices.

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Bitmunk: An End to Digital Rights Management?

It was 1997 and in the midst of the dot com boom when Shawn Fanning's revolutionary program "Napster" took the world by storm.

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