
When Gnarls Barkley broke out with the debut single "Crazy," it was as if they literally started a craze. The song was in high rotation on practically every radio station, became a standard for Las Vegas lounge performers, and sparked other strange and creative remakes.

Since her 2007 break out album Back to Black, Amy Winehouse has become a tabloid queen. The world watches with pity and fascination as she plays out a classic tale of the drug addicted songstress on a downward spiral.

"Jeff Tweedy is a twat," one former major-label president told me at the height of the singer's travails with Reprise.

When MTV was launched 27 years ago, its purpose was to play music videos. This noble concept gave way to a pop culture phenomenon, forever changing the dynamic of celebrity culture.

I'm probably going to get slammed for this one. Here's the thing: I don't get Stone Temple Pilots. I never did. Here's a band that rode the coattails of grunge into 17.5 million album sales (and counting).

In late March 2007 as I was getting off the subway I picked up a copy of the most recent issue of The L Magazine. The week's feature was "8 New York Bands You Need to Hear" and I, always on the lookout for bands I need to hear, eagerly paged through the to the cover story.

1993's ode to nihilism Creep may have put Radiohead on the map but the unspectacular song offered no indication of the direction this band's scope of vision.

One of the newest popular bands on the scene, OneRepublic has taken it by storm. Their first single, "Apologize" (which I'm about 90% sure you've heard) is catchy, dramatic and rhythmic.

Records are big, fragile, unwieldy, and generally inconvenient. Digital alternatives like MP3s and CDs are, on the other hand, small, portable, durable, easily reproducible, and generally convenient. Plus, you look totally trendy with your iPod (keep telling yourself that).

We've all heard the stories. Peer-to-peer (P2P) pirate lords distribute thousands of albums for free across the Internet, single-handedly bringing down the music industry as we know it.

On February 10, 2008 The National Academy of Recording Arts and Sciences will celebrate - thanks in part to a deal with the striking Writers Guild of America - the 50th anniversary of its illustrious Grammy Awards.

Alicia Keys took the music world by storm in 2001 when she was discovered by music legend Clive Davis and released her first single Fallen.

I'll be honest with you: I don't really like Björk. I find her eccentricities irritating and there's something about the way she opens her mouth when she sings that makes me fear for my life.

My brother is fascinated with Pink Floyd.

As you are no doubt aware, Madonna has been voted into the Rock & Roll Hall of Fame.

Yeah, yeah. He was the "voice of a generation." He was a symbol of peaceful and thoughtful social resistance. He's been the centerpiece of a Martin Scorcese documentary and a new, highly anticipated movie about his life.

To kick off our series, I'd like to look at the band Animal Collective. Here is a band that has released four consecutive albums that have garnered universal acclaim in independent music circles.

So part of developing a readership, as Eric has already pointed out, is branding.